tag:blogger.com,1999:blog-14621904063430314622024-03-08T10:51:17.487-08:00Australia essay writingList Of Descriptive Term Paper Topicsmildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-1462190406343031462.post-25646178455225871662020-09-04T02:18:00.001-07:002020-09-04T02:18:05.601-07:00EDIT FILE 4 (MICROFINANCE WOMEN'S EMPOWERMENT) EssayAlter FILE 4 (MICROFINANCE WOMEN'S EMPOWERMENT) - Essay Example capacity to partake in the choices that influence their lives at an individual level, which mirrors the ââ¬Ëpower toââ¬â¢ that rises up out of the idea of empowerment1. (Would it be fitting with regards to Saudi to incorporate the aggregate level too (I feel that it could be too large a stretch and ideological. What do you think?) b) womenââ¬â¢s individual strengthening in both country and urban territories in the realm. This idea of strengthening is an overall topic that happens on numerous levels: 1) In a general sense, regardless of whether ladies customers have become monetarily and socially engaged because of the help stretched out by the small scale money association. 2) More explicitly, I intend to investigate and evaluate the ramifications of approaching smaller scale fund on (command over assets, versatility, dynamic, dealing power in the family) and financial strengthening (self-assurance, confidence) of ladies customers. To feature both the positive and negative parts of smaller scale account with regards to Saudi Arabia. A positive perspective, for instance, would be for the ladies to become independent or to be able to settle on significant choices about ventures identifying with their childrenââ¬â¢s future. Where as negative angles could imply that the ladies would need to work longer hours or endure an expansion in aggressive behavior at home, and so on. Look at how successful miniaturized scale money can be in handling the issue of high joblessness rates for ladies in Saudi. So to explore whether small scale money would one say one is of the best arrangements? In the event that yes/no, at that point why? To contemplate the attributes of BRJ miniaturized scale money recipients by utilizing their segment and smaller scale account profile (age, proficiency, family size and type, occupation, credit size, undertaking, salary, utilization, reserve funds, and so on.), and break down how miniaturized scale account administrations has affected the prosperity (interest in youngsters training, wellbeing status, and wholesome admission) of the clientââ¬â¢s family. This, I accept, is important in making a case for mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-11205684634795708882020-08-25T20:52:00.001-07:002020-08-25T20:52:04.480-07:00The Lesson To Be Learned In William Carlos Williams The Red WheelbarrThe Lesson To Be Learned In William Carlos Williams' 'The Red Wheelbarrow' The Lesson to be Learned in William Carlos Williams' ?The Red Wheelbarrow' Despite the fact that it comprises of a solitary sentence separated into four verses comprising of four words each, the sonnet ?The Red Wheelbarrow', by William Carlos Williams is an exceptionally mind boggling work. Every refrain is additionally broken into two lines between the third and forward word. The initial verse is ?so much depends/upon'. Depend can be taken a gander at in various manners. The main thing that rings a bell as a meaning of ?depend' is to rely on, to trust to accomplish something. Youngsters are seen as ?dependants'. In the event that something is dangled from a string it is supposed to depend. In some cases it very well may be alluded to as a specific decision. You may approach your manager for a raise. Your manager may disclose to you that everything ?relies' upon your exhibition at work, that it depends on your activities. This is the thing that Williams is stating for this situation. He is suggesting that a great deal depends on how you read the following l ine. He is attempting to get you to contemplate the sonnet itself. In actuality what he is stating is the means by which you see ?a red wheel/cart' is critical to him, and the sonnet itself. Williams composed, ?No thoughts however in things?, implying that it was the writers occupation to manage solid points of interest and to let thoughts deal with themselves. Further implying that for certain artists, such as himself a handcart is basically a push cart. Nothing that is outside the sonnet can be put inside the sonnet. For example, it is easy to state that the handcart was what a ton relied upon. The last verse of the sonnet, ?adjacent to the white/chickens' strength cause the peruser to consider the to be as an image. Maybe ?so much depends/upon' the work cart since it is a significant ranch execute. The homestead could be construed in light of the fact that the push cart is ?close to the white/chickens'. Be that as it may, Williams himself cautions against doing this. How might we be certain that the ranch exists? How might we know whether a ranch was what he had at the top of the priority list? The peruser can't state without a doubt by any means. At the point when I was more youthful I saved a chicken for a pet and I didn't live on a homestead. One can't state that in light of the fact that a chicken exists that the ranch exists too. Williams himself lets us know ?No thoughts yet in things'. In the event that the association between the work cart and the chicken isn't a homestead (and it can't be on the grounds that the ranch isn't in the sonnet) at that point what's going on here? The main thing in the sonnet is simply the work cart. Everything else is unmistakable of the work cart. Different lines point out or improve certain parts of the handcart. The third verse, ?coated with downpour/water' these lines don't point out downpour but instead the downpour highlights the push cart. The meaning would be a great deal extraordinary on the off chance that it said something like ?downpour secured'. The manner in which it is worded makes center be put around the work cart itself. It's not the downpour that is significant. What is significant anyway is the way the downpour is deciphered. Here the downpour could likewise be supposed to be an image. Maybe the imagery of a downpour wet handcart could be difficulty as in ?it generally rains on a motorcade'. For this situation I would contend that the downpour is basically downpour. It serves just as a strategy to additionally portray the work cart itself, to bring a more clear image of it to the peruser's psyche. The following verse ?alongside the white/chickens' likewise points out the work cart. The chickens aren't images themselves. From the sonnet we realize that the work cart is red. We likewise realize that close by are a few chickens. The chickens close by are white, that is what is significant, their shading not simply the fowls. The sharp whiteness of the feathered creatures is a sensational differentiation to the red of the work cart. Williams, rather than telling the peruser that the handcart was a lively red, included some white chickens for a correlation. The chickens are just significant on the grounds that mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-70907595905390660612020-08-22T21:31:00.001-07:002020-08-22T21:31:32.375-07:00Process of internationalization of Japanese manufacturing company Essay ExampleProcedure of internationalization of Japanese assembling organization Paper This examination was composed to rethink the methodology of internationalization of one Nipponese creating organization in Singapore. Effects from monetary emergency in twelvemonth 2008 constrained the gathering organizations to apply cost-cutting strides in their planetary tasks, and localisation is the solitary way to rescue costs and to augment the utilization of neighborhood expertness and reactivity to run into planetary rivalry. The reappraisal centers around a few front-end features of global HRM exercises during the strategy of internationalization. Writing reappraisal regarding the matters of key IHRM, staffing frameworks, social contrasts and ostracize decisions were examined and contrasted and the present association development and its HR heading assaults and examples. Issues and employments emerges from exile assignments were explored for future turn of events. Thorough rating exercises and nations of improvement were prescribed for the organization to hop frontward. 1. Key Human Resources Management in International Context We will compose a custom article test on Process of internationalization of Japanese assembling organization explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Process of internationalization of Japanese assembling organization explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Process of internationalization of Japanese assembling organization explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer System Human Resources Management ( SHRM ) is a technique that permitted an organization to pass on its core assets together for vital arranging, for delineation core skill, core strategies, social, development and human asset to aline with the organization plan to achieve its end and points, see figure 1. Figure: 1 With regards to global field where the house activity includes in grouped states and utilizing distinctive national classs of work powers, the SHRM will investigate more extensive situation, for representation in the nation of six distinguished human asset exercises in household setting internationalization [ Dowling P.J 2008 ] . A portion of the additional global HRM s exercises actualized by the HR segment when Mastec advanced into internationalization are given in Table 1. The terminology of worker class are, for example, I ) PCN: representatives conceived and unrecorded in parent ( place ) state ( headquarter ) , two ) HCD: representatives brought up in the host state ( where the subordinate work, and three ) TCN: workers conceived in a state other than the host and parent state, were brought into the organization human asset framework. The execution of the key IHRM relies upon the period of the organization at during the method of internationalization. Adler and Ghadar s hypothetical record ( 1990 ) dependent on Vernon s life-cycle hypothesis recognizes three phases in the global product life-cycle [ H. Scullion, 2005 ] . The principal stage ( cutting edge ) centers around stocks, innovative work that worrying on capable fitness and capacity of useful nation. The second stage ( developing and internationalization ) focuses on concern developing and market attack in neighborhood and outside state. The third stage ( adulthood ) put power per unit region on the lower money related worth and cost-control ventures because of planetary rivalry. In the advanced building universe, stock life-cycle has been abbreviated to 3~5 mature ages, which permitted Adler and Ghader to propose a fourth stage. The fourth stage complement that a house must arraign differentiation and planetary coordinating so as to achieve cost-control s teps. This is the main ground for headquarter in Japan to redesign the worry development in Southeast Asia. The parent organization has seen the adulthood of the market in Southeast which set off their assurance to execute cost-control steps. Be that as it may, thing analyzes at every one of the subordinate indicated that there are blend of stages which the subordinates are sing. For delineation, Vietnam and India are in the main stage which centers around stocks and creating capable skill. Human Resource Activities Universal Human Resource Activities Human asset arranging regulatory exercises in remote subordinate, cross-outskirt risks course, political peril, psychological oppressor act and open help Staffing Staffing assault in subordinates in Vietnam, India, Thailand and Malaysia. Enrollment of HCNs for have nation activity, and so on. Preparing and Development Culturally diverse readiness, etymological correspondence interlingual version, pre-flight planning Execution course Assessment of exile open introduction, abroad task ROI rating and staffs rating for remote subordinate Remuneration and Benefits Duty evening out, abroad housing and banner recompenses, return air ticket benefits, medicinal services, and so on. Mechanical Relationship distinctive income improvement statute, similarities with have specialists strategy, and congruities with general adequate example of making concern. Table: 1 The other assault to vital IHRM execution was contributed by the two rationale of Evans and Lorange which recommended item advertise rationale and social-culture rationale [ Evans A ; Lorange, 1989 ] . Both raise a request how a house works in an alternate product markets and differing social-culture condition, which viably set up human asset arrangements. Item showcase rationale inferred that varying phases of green merchandise life-cycle request diverse central purposes of executive which directs the HR exercises to focus on core ability, pioneering achievements and capable skill. Social-culture rationale recommended that for a house to run in arranged regions, utilizing individuals from distinction social-culture foundations impacts HR exercises into providing readiness and guidance of social contrast. Focusing on advancing loosened imparting, a liberal hearing, detering storehouse and facilitating exercises that necessary less sentence development will obtain around etymological correspondence and social various boundaries [ H. Buknall, 2005 ] . The announcement focused on the of import of ability to tune in, permitting the other party to clear up any vulnerability without doing self reason to achieve efficacious imparting. Since Mastec had picked up the situation of provincial headquarter in twelvemonth 2009, the HR exercises had begun to investigate above interest, yet the execution method is still at a learning stages. This is the ground why only outcast from Singapore was apportioned to subordinate activity in Vietnam, though Thailand India despite everything oversaw directly from Japan. The effectivity of current association development to pull off the subordinate and how adequate it can execute its capacity as territorial headquarter and keeping the comparative level of corporate specialists as prior interest to be assessed. 2. Staffing Approach and Human Resource Orientation As a house come oning toward internationalization, heading and order go increasingly complex because of activity in land dispersing and multiculturalism. In utilizing those components, the transnational house can follow concentrated or decentralized assault which ever fits the multifaceted nature of its surroundings. Larger part of Taiwanese s MNC likes Foxconn and Acer Computer rehearsing brought together control framework. Prahalad and Doz allude brought together assault as worldwide coordinating with thorough control and judgments doing from headquarter. Decentralized assault is more towards nearby responsive that gives some assurance doing freedom to its subordinate so as to best adjust it product and administrations to run into neighborhood advertise requests [ Prahalad, 1987 ] . Average decentralized control organization is a joint endeavor confederations. One of a notice organization which works actually effectively under decentralized framework is Johnson A ; Johnson. The IHRM writing utilized four assaults to pull offing and staffing its subordinate, called ethnocentric, polycentric, geocentric and regiocentric [ Perlmutter, 1979 ] . Through these four kinds of heading directions, organizations can plainly change starting with one direction then onto the next, contingent upon the requests of the organization [ Mujtaba, 2006 ] . This announcement was demonstrated by the assurance of headquarter to modify course framework in Southeast from unadulterated ethnocentric to regiocentric. Detail records of each kind of the staffing drew closer are given as follows: 2.1 ) Ethnocentric. Is a staffing assault where subordinates are overseen by staffs from PCN. In ethnocentric assault, PCNs are dispatched to make full in cardinal spot of a subordinate in have nation. The head set of bearing is the thing that work at place, will work here [ Guergana K.S. A ; Mujtaba, 2009 ] . A portion of the grounds to indict ethnocentric course framework are inadequacy of qualified individual, fitness or specific capable comprehension in HCNs. The interest for brought together control, peril heading, requirements for parent-auxiliary to keep great imparting and coordination are another grounds to design ethnocentric course. In any case, there are a few limitations related with ethnocentric framework where HCNs has constrained possibility for calling exposure and prompts high turnover. Adjustment of outcasts to have state takes any longer clasp and every now and again prompts hapless assurance and culturally diverse battle may happen [ Zeira, 1976 ] . High runing cost to drag out outc asts disbursals being seen as undue by HCNs. Run of the mill delineation of ethnocentric assault organization are Nipponese houses, for example, Panasonic, Sony and Hitachi. In Mastec association, the staffing assault for subordinates in Thailand, Vietnam and India received ethnocentric framework because of miss of compe mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-53718286644415617802020-08-22T05:47:00.001-07:002020-08-22T05:47:24.478-07:008th Grade History ObservationI was amped up for this task. I appreciate going into the study hall and having the option to see what is happening and how everybody connects with one another. I chose to go to a study hall at a removal school that has fourth twelfth grade understudies. Each understudy has an alternate story of why they will be they at this school, a few understudies committed an error and need to win their way back to their school site and some couldn't care less about school and to do whatever it takes not to progress in the direction of anything positive. The staff clarified that working there is a test and takes a unique kind of individual that can change in accordance with an assortment of moving understudies and still attempt to achieve a positive learning condition. I chose to watch the eighth grade history class for a whole section. I needed to get the full understanding from the beginning of the exercise to testing and perceive how the entire exercise is introduced, conveyed and gotten all the way. The course book utilized is United States History: Independence to 1914. I sat in when the understudies were finding out about the Constitution and Bill of Rights. The book appeared to be hard for certain understudies to peruse and appreciate. There was an assistant in the homeroom consistently. I sat in a class with 31 understudies in it and 12 of them had an IEP, 504 arrangement or BSP. The instructor and helper were continually strolling near and helping the understudies with a various arrangement of difficulties. A few understudies I could see plainly couldn't peruse the book. The degree of perusing was extensively lower that what the reading material was. I could see there were understudies with a second grade perusing level attempting to peruse an eighth grade course reading. There was likewise one understudy who got my attention since he had a one on one associate. The primary day of class the instructor passes out a page that is front and back. This has a couple of jargon words that are in the content and has sentences from the content with spaces inside the sentences. The understudy is to peruse the content and fill in the spaces and characterize the jargon words. Most understudies can finish this errand without assistance. It took them to glance in the glossary or word reference and duplicate the definition. The understudy with a one on one associate didn't have what it takes to discover the words one after another in order. He required help finding the words and afterward had the option to duplicate the words down on the page. The instructor and helper kept on strolling around with the class and that kept everybody on task. I thought this was a smart thought and the understudies appeared to realize what to do and got option to work. They are permitted to work in a gathering of two or autonomously. The understudies that appeared to be not kidding about completing the work worked freely. The understudies who worked ââ¬Å"smarter not harderâ⬠split to front and closing pages and afterward replicated so they could complete and have spare time. The second day of class was for the understudies to complete their sheet of work. The understudies that previously completed earned leisure time. I saw this was an interruption for the understudies who were all the while working. They were continually looing at the understudies that had extra time and couldn't concentrate hands on they expected to finish. A couple of understudies raced through their work to gain available time. I didn't see anybody checking their finished work. After this class realizing that all the understudies were done I inquired as to whether I could see the appropriate response key and audit the understudies work. He happily allowed my solicitation. Out of 30 understudies, just 5 understudies worked admirably and it appeared in their work that they thought about getting a passing mark and had next to zero erroneous answers. The greater part of the understudies obviously couldn't have cared less and wrote in counterfeit answers. The not many that were left replicated each otherââ¬â¢s work and unmistakably couldn't have cared less about what was composed. The third day of class the understudies exchanged papers and remedied their work with the educator. He experienced each question and had them write in the right answer in the event that they failed to understand the situation. This was the first occasion when I saw communication between the instructor and the understudies. There was no discussion about the data and how this may apply to the understudies today. The remedy of the two sided paper took the entire hour time frame, for the most part on the grounds that the understudies were uninterested and burnt through a great deal of time talking. It was practically similar to the understudies didn't have the foggiest idea how to act when the instructor was before the class. After the understudies were finished amending their work the instructor gathered the papers and recorded their evaluations. The following day, which was day 4 and the fourth hour of guidance on this exercise, the educator passed out their work with the right answers and a comparable paper that read ââ¬Å"testâ⬠. This arrangement was equivalent to the task and had sentences from the content with spaces for the understudy to compose the right answer finishing the sentence. I assessed the test and see that the appropriate response or dark part for the understudy to fill in was the inquiry in the task. The inquiry in the task was the appropriate response or clear part in the test. The entire idea appeared to be somewhat simple for this age and to be straightforward exhausting and repetitive. The following day the instructor had the understudies watch a history film on the Constitution and Bill of Rights. The film had more enthusiasm to the children than the task that week. I was frustrated with the showing part of this class. The educator said he feels this ââ¬Å"packet methodâ⬠gets past the material and is dreary for the children to become familiar with the material. I felt the children were exhausted and wanted to peruse the material. These children particularly take a stab at consideration and the majority of the occasions don't have positive cooperations with grown-ups. The Constitution and Bill of Rights is a LARGE piece of our history and after this week these children didn't have a superior comprehension or regard for our nation and the rights they underestimate. The educator and the youngsters were not engaged with one another at all with exemption to revising the task together. There are numerous things I would do any other way. I would first, to stand out enough to be noticed, had out a clear bit of paper and request that they make their own privileges and make their own Constitution. I would have them do this to snatch their enthusiasm for the exercise. These children are progressively keen on what they think and what they need than everything else so I would utilize that and ask them what they need. I would then let them address the class about what they have an inclination that they ought to have as right and why. This would encourage the children to regard the understudy talking and furthermore train the children fearlessness to get up and talk before a gathering of their companions without utilizing foul language. I would need to start up a discussion about right and that they are so critical to every single individual. After that I would utilize the examination control the educator made and read and answer the investigation manage as a class. I would likewise relate the exercise to what the understudies wrote in their own Bill of Rights. This was an extraordinary learning experience for me as a trying instructor. I would need more association inside my study hall and my understudies. The understudies were exceptionally various in the part of some needing to work, some not thinking about the work, some unfit to accomplish work and some tweeners. I think having control of the study hall is the key in this condition. Being before the understudies and giving them you care about this and they ought to as well, this is the way of thinking I would do each day in class. I would have almost no time in this condition where the understudy has the alternative when they are done they would have spare time. The main motivating force there is the snappier you finish the speedier you can do anything you desire. I would have various motivators and a progressively positive condition that the children could take an interest in with me, the instructor, the pioneer and their friends. In this sort of school I feel with the educational plan you are additionally showing fundamental abilities that they have not had the benefit of learning in their home condition. I can't hold back to have my own study hall and see the result of steady collaboration and having the understudies give their character to the exercise and assignments. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-76929395672265289482020-08-21T19:13:00.001-07:002020-08-21T19:13:15.590-07:00The Treaty of TordesillasThe Treaty of Tordesillas Only months afterà Christopher Columbusâ returned to Europe from his first venture to the New World, the Spanish-conceived Pope Alexander VI gave Spain a head-start in the journey for mastery over newfound districts of the world. The Lands of Spain The Pope declared that all grounds found west of a meridian 100 alliances (one association is 3 miles or 4.8 km) west of the Cape Verde Islands ought to have a place toà Spainà while new terrains found east of that line would have a place toà Portugal. This ecclesiastical bull likewise determined that all grounds effectively heavily influenced by a Christian ruler would stay under that equivalent control.ââ¬â¹ Haggling to Move the Line toward the West This constraining line drove Portugal crazy. Ruler John II (the nephew ofà Prince Henry the Navigator) haggled with King Ferdinand and Queen Isabella of Spain to move the line toward the west. Lord Johns method of reasoning to Ferdinand and Isabella was that the Popes line broadens all around the world, along these lines restricting Spanish impact in Asia. The New Line On June 7, 1494, Spain and Portugal met at Tordesillas, Spain and marked a settlement to move the line 270 classes west, to 370 alliances west ofà Cape Verde. This new line (situated at roughly 46â ° 37) gave Portugal more case to South America yet likewise gave Portugal programmed command over the majority of the Indian Ocean. Bargain of Tordesillas Accurately Determined While it would be a few hundred years before the line of the Treaty of Tordesillas could be precisely decided (because of issues deciding longitude), Portugal and Spain kept to their sides of the line very well. Portugal wound up colonizing places like Brazil in South America and India andà Macauà in Asia. Brazils Portuguese-talking populace is a consequence of the Treaty of Tordesillas. Portugal and Spain overlooked a request from the Pope in establishing their arrangement, yet everything was accommodated when Pope Julius II consented to the change in 1506. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-72438208929141552822020-08-09T06:48:00.001-07:002020-08-09T06:48:03.689-07:00Titrating ADHD Medication to Determine Your Optimal DosageTitrating ADHD Medication to Determine Your Optimal Dosage ADHD Treatment Print Titrating the Dosage of ADHD Medication By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Reviewed by Reviewed by Amy Morin, LCSW on July 28, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW Updated on January 24, 2020 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children PhotoAlto/Antoine Arraou/Getty Images How do doctors know how much medication you or your child needs? In the initial equation, they will factor in your height, weight, and symptoms, but because biology is an inexact science and every individual is unique, your doctors first estimate may not be an ideal match. He or she will need to titrate the amount for the greatest effect. Titration of Medication Titration is the process of determining the medication dose that reduces your symptoms to the greatest possible degree while avoiding as many side effects as possible. When your doctor titrates a dose, he or she is making adjustments to how much medicine youre taking. This process may be rather quick, or it could take some time. The purpose of titration is to find that perfect balance of a particular medicine for your body. The goal is for the medication to do its job and produce the desired effects of helping to control your symptoms. At the same time, your doctor wants to reduce or eliminate any negative side effects. Titrating can be done for any medication thats used on a long-term basis such as antiepileptics, antidepressants, insulin, and blood thinners, as well as stimulants for attention-deficit/hyperactivity disorder (ADHD).?? If medication adjustments dont create that balance of reducing your symptoms with the fewest side effects, then your doctor may choose to try another medication. With patience, time, and by working closely with your doctor, its likely that youll eventually find a suitable medication and dose. Initial Dosage Once your doctor provides you with an initial prescription, you will go through a process of determining whether or not your dosage should be increased or decreased. This will also ascertain whether the particular medication your doctor prescribed is the best choice for you or your child. You and your doctor will be working together to determine whether youre experiencing any of these effects: Too little response: The medication isnt working or the effects are too minimal.Intolerable side effects: The medication may be working to help control ADHD symptoms such as inattention, impulsivity, and hyperactivity, but the side effects are very severe and/or intolerable.??Too much response: Instead of gaining greater control over your symptoms, you become passive, depressed, or unlike yourself. To avoid such problems, if youre beginning a trial of stimulant medication, your doctor will likely start with an initial low dose of stimulant. At this point, it will largely be up to you to watch carefully to determine whether or not the medication is helping to alleviate your symptoms, whether and to what degree youre experiencing side effects, and whether and to what degree any of these noticeable side effects increase or decrease over time. Consider keeping a diary on yourself or your child regarding any improvement you notice from the medication and side effects you experience. Talk to your childs teachers or, if youre the one on medication, talk to the people you interact with on a daily basis to see if theyve noticed any change. These details may help you get to your ideal dose more quickly. Potential Side Effects With stimulant medications prescribed for ADHD like Ritalin, Concerta, and Quillivant (methylphenidate), Vyvanse (lisdexamfetamine), Focalin (dexmethylphenidate), and Adderall (dextroamphetamine-amphetamine), there are some potential side effects you can watch for.?? Your doctor may add to this list, so write them down if needed. Its also a good idea to read through the information you receive from the pharmacy and ask any questions you may have. Common Side Effects of Stimulant Medication New nervous tics (twitches, unusual blinking, odd facial movement)Irritability or agitationDepression or increased anxietyUnusual physical sensations or hallucinationsDecreased appetiteDifficulty sleeping Mild side effects may be reported to your doctor at your next visit, but significant issues or strange symptoms should be reported immediately. Some side effects may decrease or even go away with time as your body adjusts to the medication.?? Any problems you experience may be due to the wrong level of medication or to an unusual reaction indicating that the medication is not the right one for you. In this case, dont take your child (or yourself) off his or her medication without talking to your doctor or nurse first since doing so can be dangerous. Titrating to an Ideal Level Assuming that the medication youre trying is reducing your symptoms with few or no side effects, your doctor will carefully and gradually adjust (titrate) the dose upwards to adequate levels. Titration helps your body adapt to the medication and also helps you and your doctor find the optimal dose to improve your daily functioning.?? This gradual increase usually occurs between every week and every three weeks. Your doctor will eventually increase your dose to the highest dose that you can tolerate. If you begin to see no more improvement in your symptoms as the dosage increases, your doctor will lower the dose to the previous one. If you find that a higher dose produces too many side effects, the dosage will be also lowered. Keep Communication Open The optimal dose of medication is one in which your daily function is significantly improved and side effects are minimized.?? While finding this dose can be frustrating and it may seem like nothing is working, its important to remember that medication management is a very individualized endeavor thats based on your personal needs and responses. This is why close communication with your doctor is vital. Think of your relationship as a partnership. Be open and communicative about your needs and experiences and together you will arrive at the most beneficial outcome. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-57872991634757556552020-06-24T04:49:00.001-07:002020-06-24T04:49:02.493-07:00Digitization in the Tourism/Hospitality Industry Coursework - 275 WordsDigitization in the Tourism/Hospitality Industry Coursework (Coursework Sample) Content: The Name of the Class/CourseProfessorThe Name of the SchoolThe City and StateThe DateFACTORS INVOLVED IN THE DIGITAL TRANSFORMATION OF A TOURISM /HOSPITALITY SMEWe are living in a period of time in which a lot of progression in the technology industry is being made. According to Annmarie Hanlon (2016), this, therefore, exceeds companies' competence in tackling issues and challenges that arise as a result of these technological advancements. New developments in terms of applications, tools and platforms are crop up on a daily forcing people to embrace and try and keep up with technology.Customers are increasingly acquiring goods and services online, giving their reviews and feedback on the service and even sharing pictures of their purchases. There has already been full digital conversion by some businesses. They have working systems and programs in place already incorporated into their enterprises. A good example of this is the RS which saw it fit to create a customer engineer community which provides a platform whereby feedback and exchange of new information and ideas take place (Hanlon, A. 2016).Impact of Social Media in Small BusinessesThe transformation has for a time been needed but with the increase in the use of internet enabled mobile devices; customers have been able to access and sign up for various social sites such as Facebook, Twitter, Pinterest etc. This has led to discussions regarding products and services, customer service and all else relevant to the enterprises. Businesses, therefore, have no other alternative other than step up and reach out to their customers on these platforms.Therefore, customers are able to complain about challenges they face in relation to the business product or service, request for customer service, give reviews and feedback on their experiences, seek out new offers and suggest developments of new products and services where they identify a niche. Their response to these depends on the company's level of knowledge and adaptability of digitization. This can ultimately lead to improvement and growth of the enterprises.It is a trend that is bound to affect every single company. Therefore management teams should see to it that they are employing strategies and programs that support digitization to remain relevant in their fields and also ward off competition. Some areas in which these strategies can be employed include the products and services development and innovation, chains and operations supply and in marketing and sales and services.Hospitality and Tourism ManagementHospitality and Tourism management involves the overall planning of matters related to tourism policies, local and global tourism and specific studies related to management. This is an industry that is based entirely on services. Some of the enterprises in this industry include tourism-related businesses, private clubs, restaurants, hotels, travel providers, food services, and event planning among others. The prod uct that is purchased is often intangible. Langhorn (2004) stated that in this industry service providers are usually part and parcel of the products themselves. The service sectors in these industries include tourism and travel, lodgings, recreation and food and beverages.Travel industry goes hand in hand with transportation of the tourists from one location to the other. This industry works alongside the tourism industry to promote vacations and travels.Lodgings are usually places to spend the night. This can include motels, campsites, hotels etc.Recreation refers to activities involving relaxation, enjoyment and rest to freshen up a persons mind, body and soul. These activities vary highly due to the different tastes and preferences of people. This is further grouped into sports, which can either be participatory, or spectator, attractions and entertainment.Food and Beverages is one of the biggest industries and its growing exponentially over the years. It involves businesses pro viding food for the customers. The travel encounters revolve around reviewing, sharing, travelling, bookings and experiences (Hospitality and Tourism Sciences, 2016). The face of the hospitality industry has largely been impacted by technological innovationAttitudes in adopting information and communication technology are influenced by factors such as: 1 A lot of pressure from their competitors. Businesses are constantly trying to keep up with their competitors to remain relevant. This can be a major drive for competing enterprises to upgrade their mode of business through technological advancements in order to not lose but retain their customers and clients. 2 Pressure from the suppliers. Suppliers that businesses deal with may upgrade technology wise in terms of payment, delivery and orders. The businesses will definitely have to embrace the upgrades in order to maintain a good working relationship and for the efficiency of both the SMEs and their suppliers. 3 Ability to adapt to the changes in technology. Digitization is an ever-advancing industry. This means that an SME is supposed to keep up with the technological upgrades which can be quite a daunting and expensive project for small business enterprises. 4 Characteristics of the manager/owner of the firm. World Academy of Science, Engineering and Technology (2016) states that research has shown that the more a business owner is tech savvy, the higher the likelihood of more technological advancements in the business. 5 The costs involved in setup and the returns. The incurred costs in training the employees to be digitally literate are also a main cause of the slowness in technology advancement. 6 Issues that arise from globalization. 7 Characteristics of the firm.Innovations in tourism 1 Booking Systems Online.This has been on the rise in the hotel industry as the popularity of the particular hotel increases. This a largely convenient system as customers from all over the world are able to check the ava ilability of hotel rooms and tables and make their bookings and reservations. This is even more preferred than mobile phones because it is still accessible after working hours. Businesses can go about this in two ways; One chooses to use an agent or a third party for the booking service while two is to create their own system customized to suit their business. Each option has its own pros and cons so this is entirely up to the business owner to decide. 2 Electronic Point of Sale (EPOS)This is of great convenience to the clients wherever they may be with just a touch of the button. Bookings, order processing and payments can be made directly from a mobile device with an internet connection or straight from your PC. 3 Customer Relationship Management (CRM)This is software that store contacts and information for proper management and organization. Allows the businesses to maintain good customer relations and relay information to all members of staff via an application. This, therefore, ensures proper communication amongst all involved in the business. 4 Social MediaThis presence is very important mostly because of reviews and images for a potential customer to make out an experience in his/her head. The social media sites should also be chosen bearing in mind a target audience. 5 Smart phonesThis has also been a great chance for the hospitality industry for their customers to access their enterprises online, check maps and very soon applications will enable smart phones to act as hotel keys. (Bickerton, p., 2015) 6 Smart AppliancesUpgrades in home automations and smart appliances are beginning to reach the industry and have greater influence to the industry. These include alarms, lighting, radios, TVs, temperature and blinds will soon all be accessed at the touch of a button from the phones or from applications that will have to be downloaded and be used by the customers. 7 Destination BrandingThis refers to the various ways in which companies conduct assessments of different destinations and their specific attributes (Till 2016) and integrating their appealing features so as to be able to discern it from its rivals (Anderson Morrison 2002 cited by Qu et Al. 2011). Most consumers rely on word of mouth (WOM) when it comes to travel destinations. To consumers, it's a matter of emotional perception of the brand resulting from their own acquaintance or that of others. There has also been a rise of destination management organizations whose role is to entice tourist enterprises and tourists themselves through the popularization of these destinations. This is through online marketing and social media sites. A bid percentage of these DMOs have programs in place and special packages (Morgan et Al. 2011).Barriers for SMEs in Adopting Technology 1 The Level of Development. Developed and underdeveloped countries face a myriad of different issues due to different levels of technological advancement and growth as well. This is because digitization is a ffected by the political, economic and cultural situations in a country and these vary greatly. Digitization needs to be assessed critically as it can be a great factor that will foster economic development. Some of the challenges that may be unique to those in developing countries include; inadequate staff, lack of the skills and expertise needed for the technology and inadequate infrastructure when it comes to telecommunications. Telecommunications affect the internet connectivity, Internet service providers, telephone poles, user dial-up access. 2 Security. Case studies conducted in the UK according to the International Scholarly and Scientific Research Innovation show that a large number of SMEs are dealing with security risks. These may be in form of; leadership, legal risks and tax risks, branding and reputation amon... mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-73985780761963535712020-05-23T14:28:00.001-07:002020-05-23T14:28:03.583-07:00Abortion A Medical Procedure - 1213 Words Abortion is, as defined by Merriam-Websterââ¬â¢s Dictionary, ââ¬Å"a medical procedure used to end a pregnancy and cause the death of the fetus.â⬠A procedure done within the first 9 weeks of pregnancy is done with medicines and the effects are similar to that of a natural miscarriage. This medicine can also be used from 9-20 weeks into pregnancy with heavier doses of the medicine. From 7-15 weeks of pregnancy, a suction termination is performed. This is where they use anesthetic and a suction tube is inserted into the womb and the fetus and surrounding tissue is removed. A late abortion from 20-24 weeks of pregnancy will require an overnight stay at a hospital. There are two options: a surgical two-stage abortion and a medically induced abortion. The first stage of a two-stage abortion will stop the heartbeat of the fetus and the second stage will be performed the next day and will involve removing the fetus and tissue. A medically induced abortion is where they give you a medicine that causes labor-like contractions and the procedure is similar to a late miscarriage. Abortion has been around for as early as 1550 BC. It was done before ââ¬Å"quickeningâ⬠or when the baby started to move by inserting a plant fiber covered with honey and crushed dates. In 1821, Connecticut put up a law about selling the poison that made abortions happen, but didnââ¬â¢t have a law about the women who took it. The early 1900ââ¬â¢s were when most of the states in the U.S. had banned abortion. All 50 states had outlawedShow MoreRelatedIs Abortion A Medical Procedure?966 Words à |à 4 Pages Abortion is the name given to a medical procedure, which involves the killing of a foetus, which is a baby. You are one in 250 million sperm cells that made it to the egg to create you surroundings Even at the 6th day you are special, around 2/3rd of embryos fail at this stage, but you made it. You proved that you were healthy enough to be embedded in your mothers lining. By week four your tiny little heart already has a beat. At week four your face has already started to take shape, and at 8Read MoreAbortion Is A Medical Procedure Essay1522 Words à |à 7 PagesAbortion is a medical procedure done to terminate a human pregnancy and is performed, generally, within the first 28 weeks of conception (WebMD, n.d.). In America, abortion is a hot button topic for debate. Many laws have been enacted and changed over the years to control who can or cannot have this procedure done throughout the states. Abortion has a vast history, variety of procedures, and some interesting data specific to the state of Arkansas. Even before Roe VS. Wade, women had been terminatingRead MoreAbortion : The Only Medical Procedure1251 Words à |à 6 PagesAbortion in Queensland is the only medical procedure that is still considered a criminal offence in the Criminal Code Act 1999 (Qld). Since the abortion laws were introduced societies attitudes, safe medical practices and womenââ¬â¢s status in Australian society have changed. As a result the current laws do not reflect modern dayââ¬â¢s societyââ¬â¢s view and does not effectively protect stakeholderââ¬â¢s rights. Abortion should be decriminalised and made legal up to 17 weeks. However abortion past 17 weeks can onlyRead MoreAbortion As A Medical Or Surgical Procedure1443 Words à |à 6 Pages Abortion is described as a medical or surgical procedure to remove a fetus and the placenta from a womanââ¬â¢s uterus by a trained healthcare worker (Nih.gov.2014). After hearing a case named Roe vs. Wade the Supreme Court, abortion was made legal in the United States in 1973. For a very long time, I was against abortion due to lack of information and exposure to other cultures. Because I grow up in a very religious household, the word abortion was definitely not part of the vocabularyRead MoreAbortion : A Common Medical Procedure979 Words à |à 4 PagesAbortion remains a common medical procedure in todayââ¬â¢s society, even though its rates have steadily dropped since 2000. Studies show that one in three women will have an abortion sometime in their life. There has been a constant religious and political debates between health care and abortion services. Many people believe they shouldnââ¬â¢t have to pay for their own abortion, just like they donââ¬â¢t hav e to pay for their birth control, doctor visits, or dental. This is an accusation that many pro-life peopleRead MoreAbortion Is The Most Common Medical Procedures Essay1702 Words à |à 7 PagesAbortion is removing the fetus or embryo from the uterus before it is ready to be born. Spontaneous, which is also referred to as a miscarriage and the purposeful abortion, which is an induced abortion are the two major forms of abortion. Having a professional medical procedure conducted for an induced abortion is the safest way to handle the abortion under the local law. Annually, abortions are the most common medical procedures done in the United States, over 40 percent of women have terminatedRead MoreAbortion And The Social Aspects Of Abortion1683 Words à |à 7 Pagesin Australia will have an abortion procedure in their life . Abortion data is only gathered by South Australia, Western Australia and the Northern Territory. However, South Australia is the only state to publish data and r eport findings annually. Abortion is a heavy topic which has the nation spilt into two groups; pro-life or pro-choice. Pro-life is in favour of the foetus and they believe that by killing the foetus it is equivalent to murder. Pro-choice is for abortion, as they believe that theRead MoreAbortion Is The Ending Of Pregnancy1341 Words à |à 6 Pagesà Abortion is the ending of pregnancy by removing a fetus or embryo from the womb before it can survive on its own. surgery has lower risk of side effects. When allowed by local law abortion in the developed world is and has long been one of the safest procedures in medicine. Uncomplicated abortions do not cause any long term mental or physical problems. Every year unsafe abortions cause 47,000 deaths and 5 million hospital admissions. Around 44 million abortions occur each year in the world, withRead MoreShould Medical Abortion Be Legal? Essay1555 Words à |à 7 Pagesmillion abortions performed in the U.S., and by the age of 45, 30% of women would have had an abortion. When considering having an abortion, the surgeon must first indicate how many weeks is the patient because there is different procedures for different week stages. Abortion alone is very dangerous, therefore there are many risks that the patient must consider before agreeing to it. First the patient must decide to what type of abortion they want to go with because there is medical abortion and thereââ¬â¢sRead MoreSelf-Induced Abortion Essay1171 Words à |à 5 Pagesgoing to the Hospital to get a proper procedure. Immigrant women, like this one, are deciding to abort their own baby instead of leaving the procedure to medical experts. Many consequences arise when immigrant women used different types of methods to abort their child because the fear of deportation or being shun by their community. Immigrant women should leave the abortion method to medical experts regardless of personal problems that might arise later on. Abortion is defined as the removal of a fetus mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-34037090852726112072020-05-18T16:32:00.001-07:002020-05-18T16:32:12.692-07:00Business Ethics Essay - 1202 Words How to behave toward oneself and toward other individuals is a matter of making choices: whether to be friendly or unfriendly; whether to tell the truth or lie; whether to be generous or greedy; whether to study in order to pass an exam or to spend valuable study time watching television and cheat to pass it. These, and all other questions about how people act toward themselves and one another are dealt with in a field of study called ethics. Another name for ethics is morality. Because both words suggest customary ways of behavior, they are somewhat misleading. It had to do with what should or should not be done. Divide practical wisdom into two parts: moral philosophy and political philosophy. Theyre defined together as a true reasonedâ⬠¦show more contentâ⬠¦In the daily scramble to get ahead, earn a profit, and outwit competitors, some people dont play by the rules. Sometimes the culprits are respected and ordinarily well-behaved persons even though they are accused of a cr ime or offense. Unfair and unscrupulous actions hinder the development of harmonious relationships between workers and co-workers, and between workers and supervisors. A person who cannot be trusted to do the right thing, fails to win the respect of others. It should be recognized, however, that ethical dilemmas are faced by people at all levels within an organization. Various firms have experienced breaches of ethics. The respected business firms suffer damage to their reputation when questions concerning ethical behavior arise. This is one of the reason formal codes of ethics, developed by many business organizations, and trade associations are popular today. Code of ethics is simply a compilation of the rules that are meant to govern the conduct of members of a particular organization or profession. A recent survey found that 94% of the fortune 500 service and industrial companies have a written code of ethics (American Marketing Association). Companies and trade associations exp ect their members to abide by such rules as a condition of their engaging in the profession. There are at least two noteworthy limitations to codes of ethics. First, the written rules are sometimes so vague and general they prove to be of little value.Show MoreRelatedBusiness Ethics : Ethics And Business943 Words à |à 4 Pagesdiscussions in Business is Ethics. Some people believe that the decisions businesses make in interest of the business has no place in ethics and that they are essentially amoral. These businesses believe that their main objective is to simply make a profit and that it does not affect the success of the business. Whereas some businesses believe that they have to take ethics into consideration, in order for their business to be a success. Richard T. De George (1999) states that ethics and business do notRead MoreThe Ethics Of Business Ethics1471 Words à |à 6 PagesReview Nowadays, the concern for business ethics is growing rapidly in the business community around the world. Business ethics are focused on the judgment of decisions taken by managers and their behaviors. The issue regarding these judgments is the norms and cultures that shape these judgments. Business ethics are concerned about the issue, how will the issue be solved and how will it move ahead along the transition analysis as well (Carroll, 2014). Business ethics can be addressed at differentRead MoreEthics And Ethics Of Business Ethics1304 Words à |à 6 PagesBusiness Ethics Varun Shah University of Texas at Dallas Business Ethics Morals are a crucial part of life. Without having principles one would never be able to distinguish the right from wrong and good from evil. Just as it applies to life in general, ethics is an integral part of doing business as well. When we here the term Business Ethics in our work place, we usually do not take it seriously and brush it off saying ââ¬Ëitââ¬â¢s just a simple set of basic rules like not cheating and so onââ¬â¢. ThisRead MoreThe Ethics Of Business Ethics Essay1097 Words à |à 5 PagesResource A discusses how ethics is crucial in business. There are three key ideas used to understand this. Firstly, making ethically wrong decisions tend to cause more upset than other general mistakes as purposeful unethical actions are not as easily forgiven or forgotten. Secondly, ethics provides businesses with a broader understanding of everything to do with their business. Business ethics is effectively just business it its larger human context. Thirdly, being unethical ca n tarnish the publicRead MoreThe Ethics Of Business Ethics1064 Words à |à 5 Pagesãâ¬â¬Ã£â¬â¬Ã£â¬â¬Ã£â¬â¬Business Ethics Ethics can be viewed as the rules and values that determine goals and actions people should follow when dealing with other human beings. However, business ethics can be defined as moral principles of a business. It examines moral or ethical problems that arise in a business environment. Generally, it has both normative and descriptive dimensions. Organization practice and career specialization are regarded as normative whereas academics attempting to understand business behaviourRead MoreThe Ethics Of Business Ethics757 Words à |à 4 Pagesdeciding what to do in certain situations, ethics is what guides an individual to act in a way that is good, or right. Those involved in business settings apply ethics to business situations, known as business ethics. It is expected of businesses, small and large, to follow business ethics. There is a particular framework businesses are to follow. However, the reoccurring news headlines of poor business ethics prove differently. Poor busine ss ethics include bribery, corporate accounting scandalsRead MoreEthics And Ethics Of Business Ethics1200 Words à |à 5 PagesEthics meaning in simple way for average person is what is right from wrong. According to Chris MacDonald (2010)â⬠Ethicsâ⬠can be defined as the critical, structured examinations of how we should behave - in particular, how we should constrain the pursuit of self-interest when our actions affect others. ââ¬Å"Business ethics is the applied ethics discipline that address the moral features of commercial activity (Business ethics, 2008).Working in ethical way in business has a lot of benefits which can attractRead MoreBusiness Ethics Essay944 Words à |à 4 PagesUnderstanding Business Ethics Unit 37: National Diploma Assignment brief TASK 1: Scenario: Business ethics - a study of a selected company With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the following brands and conduct research into their business ethics. Read MoreThe Ethics Of The Business Ethics1431 Words à |à 6 Pages BUSINESS ETHICS INTRODUCTION:- Presentation Ethics are exceptionally regular and essential good esteem that helps us to take the right choice where we think that it hard to pick between our own advantages and the correct thing to do. We are going to talk about three sections of morals Behavioral morals, Bounded ethicality and last one is irreconcilable situation. As from the names of these parts of morals, its verging on clarifying the significance of it. It clarifies why great individualsRead MoreThe Ethics Of Business Ethics Essay2711 Words à |à 11 PagesBusiness Ethics Business ethics is a type of professional ethics or applied ethics which examines moral problems and ethical principles that come up in a corporate environment. It is applied to every aspect of conducting business. According to Milton Friedman, a company has the responsibility to generate as much revenue as it can while still conforming to the basic rules that society has set. These rules include the ones embodied in customs as well as in law. Similarly, Peter Drucker stated that mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-38789484967223483692020-05-12T10:38:00.001-07:002020-05-12T10:38:03.625-07:00The Impact Of Information Architecture - Free Essay Example Sample details Pages: 4 Words: 1316 Downloads: 8 Date added: 2017/06/26 Category Statistics Essay Did you like this example? In recent years, as the technology is changing to our society, people are more relying on Internet to find out the solutions for their everyday needs. As some instances, online shopping, learning, processing transactions, watching movies and making easy communications are usual activities today for most of the modern people. In between, there is no doubt about that government related issues are important for the residents or locals and foreigners of the country. Donââ¬â¢t waste time! Our writers will create an original "The Impact Of Information Architecture" essay for you Create order There is no way to avoid those transactions if the person is visiting or living in a country and those transactions are also time consuming if try to process manually, for the reasons of travel time, waiting time and other unexpected matters (forgetting of important document and etc). So, governments try to provide the most of the transactions to be able to process via online partly for some of the transactions and some completely. But, there are some difficulties for the expect and the persons who are not familiar with internet so, it is really important to be user friendly and having simple layout in order to be able to use easily by both novice and expert user. In this paper, the studies regarding Information Architecture and Design required to consider when we are to going to develop a user-friendly and good-quality website. I chose the Immigration Checkpoints Authority (ICA) e-government website à ¢Ã¢â ¬Ã
âww.ica.gov.sgà ¢Ã¢â ¬? and made justification the site according to my studies regarding information architecture and design concepts especially usability views. Literature Review There are many different views on information architecture with many different areas. Information architecture is the practice of structuring information (knowledge or data) which are structured according to their context in user interaction or larger databases. Rosenfeld expresses the basic concept of IA as the interlinking of three major components: users (who they are, what their information-seeking behaviors and needs are), content (metadata, volume, formats, structure, and organization), and context (business value, business model, culture, politics, resources and resource constraints). Most of the website are developed emphasize on the userà ¢Ã¢â ¬Ã¢â ¢s requirements and goal. It is essential to consider the information architecture concepts in most of the website in order to let the user with usefulness, usability, efficiency and effectiveness when using the site. While designing the portal site, the first things to think about the target user and user groups and should consider what the user needs, what kind of task are user perform. Moreover, the mental/cognitive aspects should think such as attention (structuring information, use of alert mechanisms and colors,), memory (short-term memory, iconic memory, long-term memory), and the behavioral aspects such as information needs should be well thought-out to match with the usability concepts for the portal website. Furthermore, the interaction design are need to consider in order to let the site is attractive and well-designed especially navigation, search system. Case studies based on ICA website The Immigration Checkpoints Authority (ICA), e-government site, provides many services and functions including issuing of travel documents and identity cards to Singapore citizens and issuing various immigration passes and permits to foreigners. In this site, e-appointment, registration the IC online, applying the studentà ¢Ã¢â ¬Ã¢â ¢s pass for the foreign student via electronically and more services can be performed via this site. Figure-1 ICA website 1. Focus user group This ICA website targets different user groups such as citizens, permanent residents and visitors of the country (Singapore) and information are placed under the different user groups. 2. User Mental/ Cognitive Aspects 2.1 Perception and Attention In this site, the developer uses the alert mechanisms to grab reader attention for example; there is a flash image in the middle centre of the home page to be attractive to user. As information is presented with ample spaces, and text is legible and distinguishable from the background, so the website can be perceived easier by user. (According to the type of users, patterns are used with consistent text size and different colors to attract the userà ¢Ã¢â ¬Ã¢â ¢s focus). 2.2 Memory Iconic memory In this portal, the images and icons are used in terms of improvement of iconic memory. Short term memory (working memory) mental processing Information is well categorized to support the user short-term memory. So, the user can emphasize on relevant information and do not need to confuse with non-related information. Long term memory knowledge The design supports the long term memory by the recognition of user with using consistent menus, navigation. 3. Interaction design 3.1 Navigation The navigation system is consistent and the global navigation system, persistent navigation, is provided in the whole transaction process. In figure-2, it helps the user navigate the site to find the areas of interest to them and shows users where they are within the site and how to get other page. Furthermore, local navigation uses the within a specific site section, for example,à ¢Ã¢â ¬? visitors service, entry visa, visit pass, studentà ¢Ã¢â ¬Ã¢â ¢s pass and birth passà ¢Ã¢â ¬?. This portal support, breadcrumbs, horizontal list of labels which shows current site location and the path the user go through within this site, and helps user where on website they are and enable user to go back previous page throughout the hierarchical navigation. Breadcrumbs Contextual Navigation Local NavigationFigure-2 3.2 Search Figure -3 This site provides the powerful search feature for the user to find the information which is more desired information of the users. In figure-3, there is search box to find the information and also provide advanced search with the drop down list lets the user chooses à ¢Ã¢â ¬Ã
âwithin this siteà ¢Ã¢â ¬? or à ¢Ã¢â ¬Ã
âwithin all government siteà ¢Ã¢â ¬?. Choosing the latter option will help the user to be able to search among all of the Singaporeà ¢Ã¢â ¬Ã¢â ¢s government websites such as Ministry of Health and Ministry of Manpower. 3.3 Categorization In ICA site, there are different categorization for user group and the information and services are categorized for each user group. As an example, a permanent resident can find the related information and services under the category of Permanent Residents. 4. Suggestion for improving site Although the ICA website is nice and user-friendly, still there are some features and technologies to comment perfect. I believe the transactions will be more easier if the website support the user account control feature because a user will only need to fill in their personal information for very first time only and will be stored in the database and later the information will be retrieved when the user login and that data will be able to use for the transactions need. Getting updated is really important in the Information Technology. In addition, very latest technologies will not only help the web-site to be looked well but also provides the new and convenient features such as auto-complete function and real-time announcements. Moreover, the network navigation links which are useful other government siteà ¢Ã¢â ¬Ã¢â ¢s links that may be related to this site should be support in this site. The features described above are not the vital features. However, it is really better to have those features than doesnà ¢Ã¢â ¬Ã¢â ¢t have. I believe that implementing those will make the web-site become more and more perfect. Conclusion In conclusion, the government related issues are essential for every country and the government and people turn into use the e-government website for processing their transaction vial online. In between, those websites should have usability and usefulness for both expect and novice user (e.g. ICA website). So, it should be aware to consider the information architecture in designing and developing the website. According to my literature review, I studied a case, ICA website, in the point of usability concepts especially users, the interaction design between user and the system. According to my studies, user can get more satisfaction when using this ICA website than going physically to ICA building and process the transactions manually. I realize that the website will be more usability, effectiveness and efficiency by focusing on my suggestion base on information architecture issues. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-8304209572124192582020-05-06T20:56:00.001-07:002020-05-06T20:56:06.143-07:00Freedom Is For The Braves - 873 Words Freedom is for the Braves Being an American means more than just a section filled out on a personââ¬â¢s birth certificate. Being an American is an honor and is something to be proud of. Here, everyone has a choice in what religion to believe in, what to eat, and what to do. People even have the right to choose who should be this great nation s leader. Here, people are given opportunities in every corner, and this freedom was achieved because thousands of men and women were willing to give their lives, in one way or another, in order for us to live the way we do today. An American takes the democratic government presented as an opportunity to help the United States strive for an even greater future; an American also gives back to the nation, serves in any way they possibly can, and an American acknowledges the history behind the success of this nation. A person cannot say that they are a true American if they don t know the history of the nation. The past is what has provided the present and has changed th e future. The history of this nation is so rich. Our flag has so much more meaning to it. Each shape and color has some kind of significant symbol. The stripes on the flag symbolize the thirteen colonies and the stars represent the fifty states. There are so many stories behind every square foot of land this country has to offer. People do not realize it, but America has gone through so much to become the nation it is today. 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Everybodys happy nowadays.â⬠(Page 79) Ironically, Huxley was trying to convey the exact opposite message. The motto really speaks of a heavy price paid -- freedom in exchange for collective happiness. Freedom to feel, freedom of identity,Read MoreAldous Huxley s Brave New World Freedom1236 Words à |à 5 Pages If given the choice to live a life of either freedom or oppression, most would choose freedom. However, in Aldous Huxleyââ¬â¢s Brave New world freedom is an option none of his characters possess. Due to the global depression in the 1920s and 1930s, Aldous Huxley warns of individuality and self-perseverance in Brave New World. World war 1 and the great depression had a large impact on BNW. Figures of WWI provided material to BNW likeâ⬠[Benito Mussolini who] led an authoritarian government thatRead MoreA Free And Home Of The Brave : The Freedom And Its Modern Day Reality1500 Words à |à 6 Pagesland of the free and home of the brave seem to be invisibly engraved within every star and stripe. However, the promises of freedom that are established during a countryââ¬â¢s eager beginnings rarely come into play in the manner in which they are intended. Flags are meant to be a representation of the ideals of a free country; however, flags are often a facade for the unsettling inequalities that exist within a nation. In the young country of Eritrea, the road to freedom and its modern day reality exhibitsRead MoreAnalyzing Structure And Point Of View1494 Words à |à 6 PagesAnalyzing Structure and Point of View In Brave New World, Aldous Huxley basically divided the novel into three parts. The first part is to introduce an imagined future in which everything is unconventional. He gave us details for the fertilizing room and the world was built based on the ideas on Community, Identity, and Stability. The second part is to plunge the readers into the Brave New World and to give the view of different characters in the book, for example the ideal citizens Henry FosterRead MoreBrave New World By Aldous Huxley919 Words à |à 4 Pages In Brave New World, by Aldous Huxley, the social boundaries that we have today regarding sex does not exist, families are obsolete as citizens are made in Bokanovskyââ¬â¢s Process (one that does not require sex meaning, the need for parents is gone), and the government conditions their citizens from early ages to keep stability throughout its regime. Brave New World follows protagonist Bernard (and his hidden love for nature and struggle for freedom) through this society, revealing all of itââ¬â¢s gloryRead MoreEssay on Brave New World: A Society of False Happiness1663 Words à |à 7 Pagesis a dystopia. Aldous Huxleyââ¬â¢s Brave New World is in 26th century England. With the help of advanced technology and drugs, happiness fills the lives of the people living at that time period. But, the people are missing out on one of the most important feelings of life. That is sorrow or unhappiness. The society in Brave New World is very different from modern-day society; many aspects of life are removed such as family, monogamy, and religion. The citizens of Brave New World live in false happinessRead MoreThe Social and Political Attitudes of Brave New World1373 Words à |à 6 Pagesyou adapt with no freedom of thought, speech, or happiness in general? In the novel Brave New World by Aldous Huxley, there are many different attitudes portrayed with the purpose to make the reader think of the possible changes in our society and how they co uld affect its people. Brave New World is an unsettling, loveless and even sinister place. This is because Huxley endows his ideal society with features calculated to alienate his audience. Typically, reading Brave New World elicits theRead MoreEssay on Imagine a Brave New World1255 Words à |à 6 Pages Imagine a Brave New Worldà à à à à à à Imagine living in a world without mothers and fathers, a place in which all those around you are human clones with no personality, a vast array of people that are not seen as individuals but a social body. This society results from the absence of spirituality and family, the obsession with physical pleasure, and the misuse of technology. The society described above, becomes a reality in A Brave New World, a novel depicting how the advancement ofRead MoreComparison between The Chrysalids and Brave New World892 Words à |à 4 PagesStage 1 English Studies Extended Study ââ¬â Connected Texts In this essay I will compare two novels which deal with similar themes but in significantly different ways: ââ¬Å"The Chrysalidsâ⬠, a science fiction novel by John Wyndham published in 1955 and ââ¬Å"Brave New Worldâ⬠, a novel by Aldous Huxley published in 1932. The story in ââ¬Å"The Chrysalidsâ⬠takes place thousands of years in the future in a rural society similar to our world before the invention of modern technology such as telephones, cars, etc. The mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-26177699848718830322020-05-06T12:17:00.001-07:002020-05-06T12:17:34.648-07:00A Study on the Effects and Treatment Free Essays Alcohol related mishaps and accidents remain the largest concern of society and in response to this more and more sectors of society have been implementing rules to curb the negative effects of teenage drinking.à There is no doubt that society has seen the negative consequences of teenage drinking. In a national probability sample of 4,023 adolescents between the ages of 12 and 17, it was found that 15% of the sample used alcohol, 10% used marijuana, and 2% reported hard drug use in the past year (Farrell, 2006, p 284)). We will write a custom essay sample on A Study on the Effects and Treatment or any similar topic only for you Order Now à This means that the problem of underage or teenage drinking is even more prevalent than other substances. Although some alcohol consumption among adolescents is considered normative, there is great concern for the number of teens who are exhibiting signs of alcohol abuse or dependence with 7% of the above sample meeting diagnostic criteria for alcohol, marijuana, or hard drug abuse or dependence. Trends in alcohol use reported in the Youth Risk Behavior Survey indicate that binge drinking (five or more drinks on one occasion during the 30 days prior to the survey) has shown little variation over the past several years, ranging from 31.3% in 1991 to 33.4% in 1997 to 31.5% in 1999 (Eaton, 2005, p. 79). Drinking continues to be a problem among youth and needs to be targeted specifically.à This drinking problem has led to a number of problems such school absenteeism and failure, depression, risky behaviors (especially driving under the influence), addiction, and death. This brief discourse, shall tackle the issue of alcohol abuse in teenagers as well as the possible treatments that can be done.à It shall also provide an etiological perspective of the problem in order to show the different factors that affect teenage alcoholism. Working as a school counselor for this age group, I agree with the American Academy of Child and Adolescents Psychiatryââ¬â¢s Report (2007) which states that the following groups are most at risk for alcohol abuse: 1) teenagers with a family history of addiction, 2) teenagers suffering from depression, 3) teenagers suffering with low self-esteem, and 4) teenagers that have academic problems. It has been shown that from the following groups the teenagers with a history of alcohol have higher rates of alcohol addiction with over 42% of the sample size coming from that background. The next group is that of those who were drinking because they were upset with a rate of 40% while the rest admitted that they usually drink because of low self-esteem and peer pressure which accounts for 25% of the teenagers (Farrell, 2006, p.284).à The number of teenagers that drink due to academic problems has steadily been on the rise since 1998 and is now at a rate of 25% of the teenagers.à From the list, one could argue that most teenagers have been in one or more of its categories at one time in their lives. Etiological Approach: The article, Etiology of Alcoholism Reconsidered, is an insightful article that provides a biophysical analysis of the problem.à Alcohol related mishaps and accidents remain the largest concern of society and in response to this more and more sectors of society have been taking steps to understand the nature of the problem.à One such approach is the biophysical approach conducted by Vailliant and Milofsky on the Etiological Approach to Alcoholism. It is theorized in the study conducted by Vailliant and Milofsky that there are other factors that must be considered when studying the problem of alcoholism.à According to the authors, there are personality and childhood influences that must be examined in order to arrive at a better understanding of the problem. In the study conducted, Vailliant and Milofsky studied many different factors and collected different types of date including ethnicity, heredity, psychological instability, childhood and adult personality variables, and family background (Vailliant and Milofsky, 1982, p43).à The data that was collected from all of this was then used to quantify the variance of each of the different etiological factors. It was from the data analytic strategy that Vailliant and Milofsky were able to draw the conclusion that whenever there are correlations that exist between alcoholism and certain behavioral patterns or symptoms, it is usually alcoholism that is the cause of such behavior or symptom rather than it being the result (Vailliant and Milofsky, 1982, p483). Alcoholism is, according to the authors, not so much a disorder whose etiological causes are personality and behavior but rather, it is a precedent for such behaviors.à It was also noted from the study that ââ¬Å"premorbid antisocial behaviorâ⬠is a major contributor to the etiology of alcoholism. Another important finding in the article is the fact that while Vailliant and Milofsky greatly downplayed the role of child antisocial behavior, it played a significant role in most of the categories. As with the other etiological factors, it has been shown that there are correlations that have been overlooked or underrepresented in the study conducted by Vailliant and Milofsky.à As such, this has led to the theory of Zucker that in order for there to be an accurate etiological study, there must be a study that is conducted over ââ¬Å"developmental timeâ⬠and inclusive of ââ¬Å"different levels of dataâ⬠since it is only through this process that a proper understanding can be arrived at (Zucker 1986). There are, however, still certain researchers who argue that this study was not significant in that it failed to account for certain factors or relationships such as that of antisocial behavior and personality factors which was thought to be underestimated in the study.à This does not detract, however, that the study process used presented an angle that was quantifiable and perhaps accurate of the etiology of alcoholism. à How to cite A Study on the Effects and Treatment, Papers mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-81224923219825475832020-05-06T04:17:00.001-07:002020-05-06T04:17:08.622-07:00Winogradsky Column Discription free essay sample Winogradsky column description Introduction The experiment of Winogradsky column is to observe microbiology interaction of microbes using pond mud. The aim of this paper is to describe structural and chemical features in Winogradsky column and to show the acknowledgement of microbial cells in Winogradsky column. Materials of experiment Pond mud Calcium sulfate Calcium carbonate Shredded paper Pond water Cylinder Aluminum foil Methods 1. Prepare pond mud 2. Add calcium sulfate and calcium carbonate 3. Add piece of paper 4. Add pond water 5. Seal top of the column 6. Put beside window Process (sequence of the reaction)The less of oxygen makes oxygen enrichment at the top as well as anaerobic condition at the bottom (O2 gradient). Clostridium and other anaerobic bacteria dominate under anaerobic conditions at the bottom. Cellulose from the paper into glucose and that would be a trigger for the bacteria (Clostridium) to take in the glucose and partially break it down by fermentation to gain energy and to produce ethanol and organic acids as by-products. We will write a custom essay sample on Winogradsky Column Discription or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The by-products from Clostridium feed into other bacteria nearby in the deep mud of the column. Desulfovibrio bacteria use these organic molecules as carbon sources.At the interface of sulfide ââ¬âcontaining mud and the more aerobic pond water, bacteria grow that can oxidize sulfur. An example is the filamentous bacterium Beggiatoa. In one metabolic strategy for survival, Beggiatoa uses H2S as an energy source and oxidizes it to sulphuric acid. The energy released by this process is used to fix carbon and produce organic molecules. (Perry, et al. ,à 2002) In the pond water, aerobic photosynthetic microbes abound. These microbes include cyanobacteria and algae, which harvest light energy and release O2 as a by-product.With the energy from sunlight, the microbes fix CO2 and produce organic molecules. Algae and cyanobacteria appear quickly in the upper portion of the water column, where sunlight is abundant. By producing oxygen, these organisms help to keep this zone aerobic. This watery top layer contains an interesting diversity of microbes, green algae, cyanobacteria, various aerobic bacteria, fungi and protozoa. (Delia Castro Anderson and Rosalina V. Hairston 1999) The production of oxygen gas at the top of the column helps maintain the O2 gradient.Each layer of Winogradsky column supports certain types of bacteria, which come to dominate the culture in that region. From these enriched layers, organisms can be aerobic or anaerobic techniques. (Perry, et al. ,à 2002) Layers of column (Up to bottom) Water layer (green to clear) Diatoms, cyanobacteria, algae Oxygen dominated mud (light brown) Aerobic sulfide oxidizing bacteria (Beggiatoa, thiobacillus thiothrix) Rust colored zone Photoheterotrophs (Rhodospirillum, Rhodopseudomonas) Purple/reddish zone Purple sulfur bacteria (Chromatium) Green zoneGreen sulfur bacteria (Chlorobium) Sulfate reducing bacteria (Desulfovibrio) An aerobic zone Anaerobic bacteria (Chrostridium) (Delia Castro Anderson and Rosalina V. Hairston 1999) Discussion (related to the questions) In the experiment, we put calcium carbonate, calcium sulfite and shredded paper. Shredded paper contains cellulose whic h enables the bacteria (Clostridium) to break it down by fermentation to gain energy. Calcium sulfite was added to make H2S gradient. The bacteria Desulfobrio use sulfite as electron receptor. Low sulfur bacteria and high sulfur bacteria make layers.Calcium carbonate was used as carbon source by sulfur bacteria. These chemical materials eventually makes cycles of them. Typically, column contains O2, H2S, CO2, ethanol, organic acids, H2SO4 and possibly other chemical compounds that consist of carbonate, sulfite and the other in pond mud. We sealed top of column and that makes O2 gradient. Desulfovibrio gains energy using organic molecules which is made by Clostridium (anaerobic bacteria) and Desulfovibrio makes H2S, so concentration of H2S would be higher at the bottom. That means there is H2S gradient in column.The sulfides are then used by anaerobic photosynthetic populations such as green sulfur, Chlorobium, and purple sulfur, Chromatium bacteria. Evidence of this is seen as purple and green patches in areas throughout the column as these phototrophs respond to gradients of light and sulfide. In nature, purple and green sulfur bacteria may be found in any fresh or marine waters as long as there is a sufficient supply of hydrogen sulfide and the water is clear enough so that light penetrates to the anoxic (anaerobic) zone. (Delia Castro Anderson and Rosalina V. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-23031060982020515172020-05-02T06:15:00.001-07:002020-05-02T06:15:01.933-07:00Biology of Plants Making Food free essay sample Photosynthesis is a biological process in which sunlight is used to prepare the nutrients for the plant with the help of the green pigment, i.e, chlorophyll. However, when the sun sets there is no way that the plant can prepare their meal. It now becomes a technology which mimics the photosynthesis the process is called artificial photosynthesis. Artificial photosynthesis is definitely worth exploring, it uses nano-sized light-sensitive materials will be converted to light energy, resulting in oxidoreductase reaction. In short, it is a useful technology that uses light energy to produce the same chemicals as in natural process. In natural way, the chlorophyll present in leaves absorbs sunlight; couple of enzymes and other proteins uses this light to split water molecules into hydrogen, electrons and oxygen (protons). Electrons and hydrogen are used to convert carbon dioxide into nutrients for the plant, and oxygen is transferred into the atmosphere.The energy from the sunlight converts into the chemical energy due to which it becomes more suitable for its storage. We will write a custom essay sample on Biology of Plants: Making Food or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this conversion, side products are not yielded like the greenhouse gases. But, in the process carbon dioxide can be utilized in the same way as it does in plants.à For artificial photosynthesis, there are 2 main steps- the ability to collect solar energy, and the ability to split water molecules. Scientists first used a cobalt metal, phosphorus, and indium-tin-oxide electrode placed in water to create a new catalytic device that relies on current generated by external sources of energy (such as solar energy, wind energy, etc. ), A catalyst flowing through the electrode and consisting of cobalt and phosphoric acid, using the catalytic action of cobalt and phosphorus leads water to produce hydrogen and oxygen which are collected at both poles. the energy produced by the mixture of hydrogen and oxygen can be stored in proton exchange membrane fuel cells, enabling uninterrupted power supply both day and night. But splitting the water molecule is not so simple; it requires about two and a half electron volts of energy. Therefore, we need a catalyst that ââ¬Å"pushesâ⬠the chemical reaction.The Artificial Leaf Project and MITs Artificial Photosynthesis Research are all devoted to solving the process of converting water to organic matter and releasing hydrogen and oxygen, creating a leaf that resembles the greenery of nature even more than it Optimized device to become a highly efficient solar energy conversion device. However, the research process is very difficult, but also very challenging. Researchers in this process have done many experiments, such as they have tried to use other raw materials as a catalyst, although it can catalyze the hydrolysis reaction, the effect is not as expected, only through so many experiments to add other Material, can we expect catalytic efficiency can be improved. In addition, from an environmental and practical point of view, the construction of billions of artificial plants can be far less feasible than sowing seeds for several well-chosen biofuels. On the other hand, these plants often require good soil, which deteriorates rapidly due to agricultural pressure. Biofuels have already been suspected of using land that could feed a growing population. Plus artificial photosynthesis is that you can see how these plants thrive in the desert or even in the ocean. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-50442906186022402182020-03-22T14:28:00.001-07:002020-03-22T14:28:02.921-07:00Pulot Essay ExamplePulot Paper I. Executive Summary1 II. Situation Analysis1 III. SWOT Analysis1 A. Strengths1 B. Weakness2 C. Opportunities2 D. Threat2 IV. Marketing Strategy2 A. Mission2 B. Market Segmentation3 C. Target Market5 D. Positioning5 E. Product Line5 F. Price6 G. Distribution Outlets6 H. Advertising and Promotion6 VI. Budget7 Proposed Budget Plan for Marketing Special Pulot7 VI. Implementation7 A. Complete the Marketing Plan8 B. Approving of the Plan8 C. Creating the proper layout design8 D. Create retail channels8 E. Advertise and Promote the Product8 F. Launching of the product8 G. Monitoring the performance9 VII. Controls9 I. Executive Summary II. Situation Analysis Eating sweets after meals are part of Filipino culture. Pulot is an Ilonggo heritage that was once popular but is now slowly forgotten. Pulot is made of muscovado sugar. The muscovado sugar or moist sugar is a dark brown and slightly coarser and stickier than most brown sugars and takes its flavor and color form its source, sugarcane juice. Muscovado sugar is liquefied to become the sweet dessert Pulot. The sweet amber dessert was packaged quaintly in a piece of slender bamboo covered with dry banana leaf. It is sold in affordable prices depending in the size of the container ranging from five pesos to twenty pesos. The basic market is not entirely aware of Pulot. Only those who have eaten in the restaurants like Breakthrough, and Tatoysââ¬â¢ are the one who knew this product. Pulot is only sold in Villa sold by local street vendors for restaurant customers as their dessert. III. SWOT Analysis A. Strengths Originality Pulot is a native product of Iloilo City, specifically in Villa, Arevalo. It is made from local products from ingredients to packaging. It could be infused with cassava, banana, kamote, ube and other native crops. We will write a custom essay sample on Pulot specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pulot specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pulot specifically for you FOR ONLY $16.38 $13.9/page Hire Writer No expiration Pulot is mainly made from muscovado sugar that is caramelized with a proportionate amount of water. Sugar is an incredible preservatives working in jams and jellies which apparently does not expire. And with its packaging made of bamboo stalk, keeps pulot from moisture to solidify and helps it stay in syrup. B. Weakness Low product knowledge and exposure In todayââ¬â¢s generation, there is a variety of desserts available in the market. Due to the existence of foreign products, we are forgetting the local delicacies that define our culture. The younger generations have little or even no knowledge of native delicacies; one of them is Pulot. C. Opportunities Market Expansion Expanding the market will increase its productivity and exposure. Since Pulot is sold only in Villa, it could be sold in restaurants, Pasalubong centers and malls located in the city. Cultural Heritage Patronizing the local products will help preserve the unique Ilonggo traditions. Also, it is a way of enhancing the market for tourists. Variety of Uses Pulot can be used in different ways. It can be a dessert after meals; toppings for pancakes and pastries; sandwich spread; and ingredients for some delicacies. It could also be complimented with bananas, camotes, ube and other native products. D. Threat Existence of well known desserts The existence of well known foreign and local sweets will post a great difficulty for pulot to enter the modern market. IV. Marketing Strategy A. Mission Special Pulot aims to revive a part of Ilonggo culture in terms of dessert. The native treat exist to satisfy your sweet tooth with a new and attractive packaging design Financial Objective * To increase the sales by 10% for the first year of production * To sustain a research and development budget Marketing Objective * To increase the product awareness to younger generations B. Market Segmentation The profile for the Special Pulotââ¬â¢s consumers consists of geographic, demographic, and behavior factors. Special Pulot has several target segment customers, the individual customers (families, students, foreigners and balikbayans), restaurants and malls. Individuals: Geographics * The initial target is Iloilo City with the population of 418,710. * The total targeted population is 167, 484. Demographics * Students, families, foreigners and balikbayans. * Age group of 15 to 60 years Have a family income of more than P 15,000 a month might be part of Class A, B and C segment of the market. Behavior Factors * Likes sweet foods and native products. * There is a value attributed to the more attractive packaging of the product. * Are very open to new ways of using the product. * Tend to patronize higher ââ¬â quality restaurants, malls and pasalubong centers. * Conscious of their health. Restaurants (and their customers): Geographics * Iloilo City has a lot of restaurants that serve Filipino dishes mostly in Villa, Molo and Manduriao Districts. Demographics * Male and Female. * Singles and Families. Tend to eat out at least once a week. * Tend to patronize Filipino restaurants. Behavior Factors * Are health conscious. * Enjoy a sweet dessert every after meal. Malls: Geographics * The initial target malls are SM City in Manduriao and Robinsonsââ¬â¢ Place in the city proper. Demographics * Male and Female. * Singles and Families. * Tends to go to the malls as a leisure activity. Behavior Factors * Loves to eat while roaming around the mall. * Into nutritious and native foods. C. Target Market Based on the market segmentation, the target market are the students, families, foreigners and balikbayans. Individuals These individuals are composed of households in Iloilo City with a monthly family income of P10, 000 pesos. These are health conscious consumers that preferred the Special Pulot as condiment instead of refined sugar that contain chemical additives. Restaurants These are the restaurants in Iloilo City that serves Filipino dishes in their menu. Special Pulot will be served to the customers that want a native and nutritious treat for dessert after eating their meals. Malls Loaded Special Pulot will target the two major malls in Iloilo City, SM City and Robinsonââ¬â¢s Place. The prospect customers will be the mall goers that love to eat sweet native delicacy. D. Positioning Special Pulot will position itself as a best choice delicacy in Iloilo. It will symbolize the love of Ilonggo people for sweet native food. This positioning will be achieved by expanding its target market, intensive knowledge dissemination regarding the product and establishing a unique product that will be put up in stalls at major malls and schools. The said unique product is a Special Pulot with native crop toppings such as banana, ube, kamote, roasted peanut and pinipig. Special Pulot will be sold on restaurant and Pasalubong Centers with a better packaging. E. Product Line There are three types of products that to be distributed to the market: 1) The Special Pulot that is sold in restaurants and Pasalubong Centers will be served with classy native packaging. The packing is a bamboo tube with ethnical carvings on the outside and has a product logo. The packaging will also have a list of nutritional value that a consumer could get in the product. The packaging has other purpose aside from containing Special Pulot. It could be a pencil holder or a flower vase. ) The Loaded Special Pulot that will be sold in stalls at malls will be served as a snack for mall goers with native crop toppings. The native crop toppings are boiled banana, ube, kamote, cassava, roasted peanuts and piniping. It will be served in paper bowls. 3) Another is the Special Pulot that is packed in glass jars to be sold in grocery stores and local dry markets to be consumed by local h ouseholds. This Special Pulot will be a good substitute for refined sugar and other sweeteners. Special Pulot is 100% made of Muscovado sugar that contains essential minerals like potassium, phosphorus, calcium, magnesium and iron. Also, it only contains calories, thus, making it a good alternative to figure conscious consumers. This could be infuse in coffees or spread in bread. F. Price The price will be based on a per product price. For product 1, it will be sold in prices ranges from P20 to P50 pesos depending on the size of the container. For product 2, the prices will vary from P20 to P50 depending on the size of the container and an additional P5 for extra toppings. Then the Special Pulot that is packed in jars will have a price range of P30 to P60 pesos per product depending the size of the jars. G. Distribution Outlets The distribution outlets will be: * Restaurants * Pasalubong Centers and Grocery Stores * Malls H. Advertising and Promotion The product will be promoted through an advertising campaign that supports its positioning strategies and through participating in greater extent on dealer trade shows. The advertising campaign will be posters and flyers that have information about the product and will be put at the distribution outlets. The said posters will be posted on restaurants and pasalubong centers that sell Special Pulot and flyers will be distributed during trade shows in malls or events that sponsored by the company. VI. Budget Proposed Budget Plan for Marketing Special Pulot One-year Plan Legal expense*-P10,000. 00 Layout Design**-10,000. 00 Promotional Materials Posters-P9,000. 00 Flyers-4,000. 00 Total promotional materials expense13,000. 00 Communication and Transportation Expense20,000. 00 Labor Workers*** 17,000. 0 Product Control**** 10,000. 00 Contingency Fund 10,000. 00 TOTAL BUDGET FOR THE YEAR P90,000. 00 *Expenses for the processing of legal paper works for the project **Expenses for creating the design of the productââ¬â¢s packaging and for the employment of the layout artist ***Allocated for the salary of workers who will be promoting the product of different sites ****This is for the monitoring of the product. Workers will conduct a survey to measure the performance of the project. Schedule for monitoring the product is contained in part seven of the marketing plan, controls. VI. Implementation These are the following steps that company has to accomplish on time and within the budget: A. Complete the Marketing Plan The marketing plan for the product has to be completed and revised B. Approving of the Plan Once the plan had been finalized, it will be presented to the owner/ supplier of the product. Collaborating with the owners on their opinions and comments regarding the matter will be done. After clarifications and finalization of the actions to be taken, the operation will begin. C. Creating the proper layout design After the plan has been approved, the group will be hiring a layout artist to design the packaging of the product, with proper coordination with the operations department of the supplier, and the design for the promotional materials for the product. D. Create retail channels Contacting pasalubong centers and local restaurants as site of selling the product will then take place. Locating the proper area for setting up of stalls in malls will also be done. After pinpointing the appropriate site, construction of the stalls will take place. E. Advertise and Promote the Product Once the promotional materials had been finalized and printed, it will be placed on different areas in Iloilo city. F. Launching of the product The official wide scale launching of the product and simultaneously, advertising of the product. G. Monitoring the performance The workers will be regularly monitoring regarding the awareness of the customers regarding the product, revenue and expenses. VII. Controls The following areas will be monitored to measure performance: mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-66752214180872453872020-03-05T23:10:00.001-08:002020-03-05T23:10:04.192-08:00The Core Characteristics of Social PsychologyThe Core Characteristics of Social Psychology Introduction: What is social psychology? Social psychology is a scientific discipline in which social scientists attempt to look at the influence of other people on an individualââ¬â¢s feelings, behavior, and thoughts. In most cases, the presence of other people in an individualââ¬â¢s surrounding is taken to be actual, implied, or imagined (Fiske, 2010, p. 4; Sanderson, 2010, p. 4).Advertising We will write a custom research paper sample on The Core Characteristics of Social Psychology specifically for you for only $16.05 $11/page Learn More In essence, social psychology revolves around the study of social influence, which is the impact of other human beings on others, and thus people tend to do what others (in their immediate environment) are doing at a given period in time. As a result, the human being(s) that influence one or more persons in the social set-up constitute a social situation. Therefore, social situations can be anything from one person (bystander) to a group of people (students in a classroom). This paper seeks to analyze the core characteristics of social psychology before looking at the concept of situationism and its relevance to social psychology. Finally, the paper will look at the core social motives and their significance to the field of social psychology. The core characteristics of social psychology There are four core features of social psychology including broad scope, cultural mandate, scientific methods, and search for wisdom (Fiske, 2010, pp. 29-34). As noted in the foregoing discussions, the fact that social psychology entails the study of the social influence makes it have a broad scope in many aspects. Here, it is important to note that social influence exists because people are always motivated to exist and/or comply with different social situations. For instance, social influence is the driving force behind fashion dynamics, career choices, politics, and sports among other human activities or b ehaviors. Therefore, since social psychology aims at looking into each of these social activities relative to the conduct of the human beings involved, its scope is not limited to only a few items. As a result, for one to adequately cover the topic of social influence there is the need to break it down into manageable subcategories, which will then form the basis of scientific experiments and other investigations. On the other hand, social psychology is culturally mandated in that its evolution/development is pegged on cultural changes, which in turn implies that people will devise different social motives in order to survive in the ever-changing/diverse cultures in the contemporary societies.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, in the recent past, if one wanted to predict the behavior of another person, and in turn explain why the latter acted in whichev er way, the explanation will be based on religion or tradition. However, with emergence of social sciences, human behavior can be examined and elaborated on the basis of scientific methods, theories, and hypotheses. Simply put, social psychology and other social sciences provide various scientific explanations, which underpin social behavior and cultures in the contemporary society (Fiske, 2010, p. 33). Further, scientific methods form the integral part of social psychology in that they aid the development of theories and their validation in order to provide the scientific understanding of human behavior. Moreover, the knowledge base informing social psychology is based on various aspects of the scientific methods including techniques, methodologies, analyses, and standards. Finally, scientific methods supply the research strategies needed in social psychology. For instance, it is common practice for social psychologists to carry out experimental and observational research studies w hile observing some stipulated procedures and standards before making final statements about the influence of people on others (Fiske, 2010). Accordingly, the goals and objectives of any research survey under the field of social psychology are based on the need to search for wisdom. Here, since social psychology intends to tackle practical social issues, it is obvious that the scientific knowledge put forth is meant to build on existing knowledge and making the whole society knowledgeable. Most importantly, the practical implications of the knowledge gathered from scientific investigations form the key goal of almost all social psychology experiments. Hence, it is widely believed that if people are made to understand how and why people influence others, perhaps the negative implications of social influence will be ameliorated at some point. Overall, the scientific knowledge obtained in social psychology fits into the much needed wisdom in the world today (Fiske, 2010).Advertising We will write a custom research paper sample on The Core Characteristics of Social Psychology specifically for you for only $16.05 $11/page Learn More Situationism The concept of situationism underlies the scientific relevance of the social context in investigating social influence. Unlike the belief that social behavior is occasioned by individual personality, Fiske (2010, p. 7) posits that social behavior is a product of peopleââ¬â¢s immediate surroundings (social context). Therefore, experiments conducted by Lewin and his students have shown that the impact of situations on social behaviors surpasses individual personalities. In most cases, situations tend to be democratic in that social situations will always influence all the people involved irrespective of their personalities. Therefore, social situations can be used to predict social behaviors. Unlike ordinary people, social psychologists find situations to be more important than personalities in in vestigating peopleââ¬â¢s behavior because of various reasons. First, ordinary people tend to over-rely on personalities more than situations in explaining human behaviors. Secondly, it is widely accepted that the study of personality is a complex topic that should be studied as a single entity. Moreover, personality theorists tend to disagree on the methods of measuring personality. Thirdly, the personality-based explanation of human behavior is deficient in terms of measuring/predicting specific behaviors in a random situation. Sometimes, situations and personalities taken together have been found to be more accurate in predicting specific behaviors. Therefore, as scientists, social psychologists find it more appropriate to engage the concept of situationism in explaining and predicting behavior because it is a concept that is usually underestimated in most studies (Fiske, 2010, p. 10). Core social motives As noted earlier, for people to survive in a given group, there is the ne ed to devise ways (social motives) that fit into the existing social situation. Therefore, social motives are the fundamental psychological processes, which inform peopleââ¬â¢s behaviors, feelings, and thoughts in the presence of other people. According to Fiske (2010), the major social motives are trusting, understanding, belonging, controlling, and self-enhancing. These motives are the product of the interaction between personality and situations unlike other personality predispositions, which predict consistent behaviors irrespective of the underlying situations. Therefore, each of these core motives is important to social psychology because they inform different psychological analyses.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Here, studies have shown that a motive is the driving force behind the behavioral characteristics of a person existing in a given situation (life space). Furthermore, certain defining characteristics of a situation serve to facilitate or hinder the behavioral changes in a person (Fiske, 2010, p. 15). Accordingly, the situational characteristics acquire either negative or positive values (Valence) depending on an individualââ¬â¢s perception of the situation. Therefore, there is evidence to suggest that the social motives underlie situationism, which as earlier stated, is an important concept in social psychology. Moreover, social psychologists agree that a personââ¬â¢s motives characterize a psychological situation relative to that individualââ¬â¢s interpretations, and thus form the basis of situationism. Accordingly, social motives are important in explaining, describing, and unifying various seemingly independent lines of psychological research in that they inform specific theories and research methodologies in social psychology (Fiske, 2010). However, despite that the motives have not been adopted into research as a framework, there seems to be widespread acceptance of the five motives by both social and personality psychologists. As a result, there is the need to devise ways of incorporating these motives as a framework in future studies involving human behavior and social influence. References Fiske, S.T. (2010). Social beings: Core motives in social psychology (2nd ed.). River Street, Hoboken, NJ: John Wiley Sons, Inc. Web. Sanderson, C.A. (2010). Social psychology. Hoboken, NJ: John Wiley Sons, Inc. Web. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-18032532303437883492020-02-18T14:35:00.001-08:002020-02-18T14:35:02.757-08:00The significance of British Board of Film Classification in British EssayThe significance of British Board of Film Classification in British Film Industry - Essay Example From a social perspective, such contents are considered as inappropriate to some segments of the prospective audience, especially children. Thus, it becomes necessary to classify movies into certain categories so that the audience can be guided as to which movie is suitable for viewing by a specific group of individuals. In this context, it is relevant that viewing of inappropriate content, especially scenes depicting graphic sex or violence, frightening images and coarse language etc can negatively impact children who are in the developmental stage. Young children as well as teenagers also have a tendency to try or imitate what they view on the movie or TV screens. Besides, they also lack the maturity and intellectual as well as psychological faculties to take informed decisions about what is proper or distinguish the real from what they view on the screen. Therefore, from a sociological perspective, it becomes the responsibility of not only the parents but also the society and gove rnments to ensure that art forms do not expose children and teenagers to inappropriate content. Thus, movie rating or classification has come into practice, with a view to ââ¬Å"help parents to protect children and teenagers from inappropriate contentsâ⬠(Rating the Movies 2010). ... Therefore, a general need was felt to implement a standard procedure for classifying the movies being produced in Britain, through a single regulatory authority. Thus, the film industry of Britain instituted the British Board of Film Classification (BBFC) in 1912, as an ââ¬Å"independent, self financing not for profit media content regulatorâ⬠(Mission Statement 2011), with a view to make them act as a trustworthy guide for the public in advising them about the suitability of the content for specific segments. This organisation has ââ¬Å"exercised responsibilities over cinemaâ⬠classification for about 100 years and for videos for about 27 years from 1985, pursuant to the Video Recording Act 1984, passed by the parliament (Studentââ¬â¢s British Board of Film 2005, p. 1). According to their mission statement, they seek to function as a labelling service provider, for media content, whose main objectives are as under: - a) Prevent the public especially children, from exp osure to ââ¬Å"content which might raise harm risksâ⬠(Mission Statement 2011). b) Help the public in general, and parents in particular to ââ¬Å"make informed viewing choicesâ⬠(Mission Statement 2011). c) To ensure that ââ¬Å"adult freedom of choiceâ⬠(Mission Statement 2011) is honoured while adhering to relevant laws on the subject. d) Take into the consideration the changes occurring in ââ¬Å"social attitudes towards media content and respond to them through consultation with the public as well as appropriate researchâ⬠(Mission Statement 2011). e) Working within statutory constraints to facilitate a ââ¬Å"cost effective, efficient classification serviceâ⬠(Mission Statement 2011). f) Maintain a close rapport with the film mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-80218062479711876582020-02-03T21:37:00.001-08:002020-02-03T21:37:02.751-08:00Freedom of Expression in the Workplace Case StudyFreedom of Expression in the Workplace - Case Study Example .This, however, does not mean that there is no adequate protection for employees. The Anti-discrimination laws provide for a level of protection for certain types of expression made in a workplace setting, which is not necessarily a First Amendment right (Sutherland, 1). Despite these laws, there is still a problem as to the amount of power that employers hold as regards the freedom of expression or expressive activities of employees which may hinder employeesââ¬â¢ rights (Whitaker, 1). To address this problem, Bruce Barry in his book entitled ââ¬Å"Speechless,â⬠suggests that there must be changes made as to the laws and to management practice that would expand or develop the expressive rights of employees without however jeopardizing or compromising the interests of the employer (Barry, 1). Businesses should also have a code of conduct where there should be respect for expressive activities of employees, which may pertain to respect for an employeeââ¬â¢s religion or expressions which tend to discriminate or harass a personââ¬â¢s race or sex (Whitaker, 1). In order to ensure the free expression of workers without however jeopardizing employerââ¬â¢s interests, there must be some monitoring. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-29826333964803439082020-01-26T18:01:00.001-08:002020-01-26T18:01:06.654-08:00Advertising Skin Care And Beauty Products Media EssayAdvertising Skin Care And Beauty Products Media Essay Skin care products with whitening and lightening function have been introduced to the Asian market over the past decades years and it recorded as the best-selling product categories in the Asian beauty industry. (Ashikari, 2005)According to the study title The Quest for Beauty: Asias Fascination with Pale face (2009) stated the total whitening marketing is forecasted the market will be continuing to $18 billion and the rate of growth is around 12 per cent annually. (Deirde,B, Helen, C, Mark, D, F, 2010, p26) In South East Asia, there are more than 62 skin lightening products were introduced in year 2008. Besides, the involvement of women in the workforce increases in their income and wealth. Most of the women tend to buy the whitening product to lighten their skin. (Deirde,B, Helen, C, Mark, D, F, 2010) To fulfill the consumer needs, the whitening product was still developing to match the market demand. (August, 2008) The result of the Asian women using skin lightening products is sh own in the Table 2.1 Table 2.1: Result of Asian women using skin lightening products Asian country Estimated % of Women Using Skin Lightening Products Thailand 58 Philippine 50 Hong Kong 45 Malaysia 41 Indonesia 60-65 (Source from The Quest For Beauty: Asias Fascination With Pale Skin, p27, 2010) There are a lot of myths about fair skin tone. In the current social context, fair skin tone not only symbolizes womens beauty, but also will project womens marital prospects, job prospects, social status, and earning potential. (Ashikari 2003b; Goon and Craven 2003; Leslie 2004) One of the surveys was conducted in The Quest for Beauty: Asias Fascination with Pale face shown Malaysian men thought their partners would be more attractive with a fair skin tone. (Deirde,B, Helen, C, Mark, D, F, 2010) In the same study, it also stated that different culture may result in different interpretation on the meaning of whiteness. To provide a clearer picture, in Japan, fair skin is equal to wealth and high education level. As in Thailand, the fair skin is always associated with the higher social status and wealth. As contrast to the white, black, in Indian culture symbolize as underprivileged people and often related to dark, dirty, wrong, hell, and etc. On the contrary, Indian culture prefer l ighter skin tone as it associated with the Bright side of the culture. White, in Indian culture, is regard as a sign of beauty, purity, cleanliness, happiness, and symbol of power. (Arif 2004).Moreover, fair skin is also presented as good marriage in India. Overall, whiteness is an important predictor for presenting the positive image in the Indian society Desires for whiteness, under this chain of associations, is pursued Despite of the diverse cultural different in Asia region, they are holding the common belief to have light skin. However, some of the academics, activists and sociologists reflect the marketing of skin-lighteners as racism. (Sage, 2009; August, 2008; BBC News, 2003) In this research study, not only focus on the advertisement of women magazine in Malaysia, but also focus on whitening body care product. 2.2 Background There are several items will discuss in the session of background which included beauty products for women, the fairness is more craze, discrimination of people, advertising in general for these products, printed advertisement and magazine advertisements. 2.2.1 Beauty products for women Peoples needs and desires to be beautiful are supposed to be identical all over the world. With the aid of beauty product, people can gain confidence and stand in front of crowd without fear. In this modern society, the first impressions brought to people are crucial. People are increasingly emphasis on the appearance rather than other more durable criteria (Barthel 1988: 3) and emphasize on the decoration of the female body, with the aids of the fashion and cosmetic products (Barthel 1988: 8) Based on this reason, the latter product categories, the hair care, fragrance, and personal products are frequently used to enhance the attractiveness and the degree of sexuality on the person. Moreover, beauty also refers to traditional make-up, which included lipstick, mascara and foundation, as well as contemporary make-up, such as tinted/flavored lip balm/gloss. (Pawlowski, 2007) 2.2.2 Fairness is more craze According to Bray (2002), there are almost half of 35 to 54 years of Asians used skin care product with whitening function, some analysts have said it could be worth billions of dollars. In Asian countries, that has been a trend of growth of whitening and lightening product since that have long histories of utilizing fair skin as a key criterion of personal beauty. There is a Chinese idiom One whiteness can cover three kinds of ugliness. In people perception, fair skin is always a symbol of elegance and nobility. White jade is often used as a metaphor to describe such fairness. The preferences for white of fair skin are common in the modern Asian market. In India, for example, a significant part of many Sunday newspapers is dedicated to personal advertisements by men seeking fair-skinned brides (Leong, 2006) 2.2.3 Discrimination of people Although skin whitening product can lighten people skin tone, it may indirectly discriminate the races that have darker skin tone. For instance, that is an argument in India due to the Fair and Lovely advertisement. The advertisement showed a young, dark-skinned girls father lamenting he had no son to provide for him, as his daughters salary was not high enough the suggestion being that she could neither get a better job or get married because of her dark skin. (BBC News, 2003) This advertisement has an overwhelming responces. According to Luce and Merchant (2003), 90% of Indian women want to use whitening product and that is a phenomenal trend growth in the number of skin-lightening products. In their perception, fair skin represent good education and more likely to marry well. However, some of the sociologists and academics pointed out that is not only a wrong moral value, but also pollute the young generations mind. . (BBC News, 2003) According to Lipsitz (1998, p. 3), the power of whiteness depended not only on white hegemony over separate racialized groups, but also on manipulating racial outsiders to fight against one another, to compete with each other for white approval, and to seek the rewards and privileges of whiteness for themselves at the expense-literally-of other racialized populations. 2.2.4 Advertising in general for these products Television, radio station, internet, and even outdoors advertising are categorized as broadcast media. The different promotional tools will deliver different benefits to the advertisers. Due to this reasons, majority of global advertising adopting more than one type of advertising tool to promote their product 2.2.5 Print advertisement Print advertising defined as the dissemination of advertising messages using visual, printed item, such as newspapers, catalogs, mailers, flyers and magazine advertisement. (Jade, nd) Under the strong competition with other broadcast media, such as television and radio, print advertisement still place an important role to the advertiser. Compare with other broadcast media, print advertisement allow to present more detailed information. By the way, print advertisement such as newspaper and magazine refer as a high involvement of media, it means printed advertisement is more selectivity and it can help the company reach the specific target readers and customers. 2.2.6 Magazine advertisement Through magazine advertisement, the company can reach the certain target market in and educated the reader about the product knowledge in the short period. Besides, the cost of the advertising on magazine is much cheaper compare with other communication tool, such as television and radio. From the 1880s onwards, advertising has played a vital role in shaping the form and content of womens magazines. And, it has a clear and strong relationship between advertising and womens magazines. Besides, magazines were designed as forums for national advertisements aimed for women. According to Veronica (2010), there is no indication for change in the near future as the pattern has existed for more than 100 years. Magazines advertisement is essential tool for marketer because it provides a forum for gender targeted advertising. Marketer can effectively deliver their message to the target audiences. According to McCracken (1993), womens magazines refer as a powerful advertising medium since advertising occupies up to 95 per cent of the space in some womens magazines, earning these publications the more appropriate title, womens advertising magazines. Womens magazines, are a sphere of activity that readers view as an area of freedom, free choice and free time (McCracken 1993) and the advertising within creates new wants and needs. The statement from McCracken (1993) indicates the high readership for women magazines. The role of women magazines is slowly changing to the storytelling mechanism of society because of the increase of advertising material. (Jhally 2000: 30). 2.3 Variable 2.3.1 Size of the advertisement In general, the options of the size of the magazine classified into half page, one page, double page or more than two pages.(Pu, Y,R, 2003) According to McCracken (1993), women magazines contained 50%-60% of full-page advertisement. There large size of the advertisement provides a clearer advertisement detail and advertiser more easily to correct it. In the recent article, one of the researcher, double page of the advertisement can attract more one-quarter of reader than one page and one page of size advertisement can attract more one-third reader than half page. (Print Ad Placement, 2011) Some of the marketer will prefer half page size of advertisement, if they faced the tight budget problem. In the research study of L. Wasylkiw, A.A. Emms, R. Meuse, K.F. Poirier, (2009), the one page size of the advertisement are majority which is 85%. This may due to the price of advertising is reasonable and it is more easily to attract attention. 2.3.2 Advertising layout In the study conducted by (Anna, P, Peter, W, 2006) states that are 3 components in term of layout consists in the printed advertisement, which are visual information, verbal information and brand name. Different of advertisement layout reflect the different characteristic of product. According to the study of Pu, N, R, (2003), the author found that both personal and cosmetic product present their advertisement with visual and copy layout. In general, visual consider as visual element and copy defined as words. This may due to the visual element in the advertisement can serve to the visualization and verbal element serve to the verbalization. 2.3.3 Advertising copy elements Advertisement is a tool that used by marketers to deliver the intended message to their targeted customer. It is crucial to ensure the concept of the advertisement fit with the overall marketing objectives. For print advertisement, display copy and body copy are the two elements of copy sheet. (Anna, P; Peter, W, 2006) As defined by Wells et al (2006), display copy is the entire element that the reader able to see at the first glance, such as headlines, subhead lines, taglines and slogans. In general, headline is the words in the leading position of the advertisement and it also reflects as selling idea in the advertisement. (Anna, P; Peter, W, 2006; Major elements of copy for copywriting, nd) Usually, headlines of the advertisement presented in the large size and obvious position. With the aims of enhance the readability of the message, sub headlines normally presents in the new paragraphs with larger size and bold type. (Anna, P; Peter, W, 2006) Body copy defines as the text with smaller size typed which to provide a clear and further explanation about the product. (Anna, P; Peter, W, 2006) According to the Anna, P and Peter, W (2006), slogan regarded as a motto for a campaign, brand and company. To increase the probability to recall the advertisement, marketer usually integrated the slogan in the advertisement, to better address the products attribute. (Advertising Strategy, nd) 2.3.4 Color Color is a powerful element which represent for brand identification, feature reinforcement and differentiation. (Anna, P, Peter, W, 2006) Other than that, vibrancies of color also more easily to catch the attention of the audience, provide realism, establish moods and build brand identity. (Anna, P, Peter, W, 2006) According to the Pamela S. Schindler (1986), color advertisement had the higher response rate and better recall probability when compare with the dull blank and white advertisement. In the other aspects, color can be classified to warm color tone, cool color tone and earth color tone. Red, orange and yellow are the example of warm color tone; green, blue and violet are present in cool color tone and earth color tone reflects neutral color. The different colors always associated with different characteristics. Due to the same advertising pattern, some of the color associated in the characteristics of femininity, cultural interpretations or even emotional responses. (Pamela S. Schindler, 1986) For instance, the use of the color red symbolizes love and passion, while the color white generally signifies purity and virginity. (Pawlowski, 2007) Pink is seen to be very feminine which can also be deemed as sexual while pastel type coloring generally refers to non-sexual. (Pawlowski, 2007) 2.3.5 Visual element The roles of visual element in the advertisement not only for catches the attention of reader, but also importance of creating brand awareness and brand beliefs (John R. Rossiter, 1982) According to Kosslyn and Alper, 1977; Kosslyn, 1980, larger size of the visual element can produce the better learning . And, other than memory responses, the visual size also influence on the evaluative responses. (Rossiter and Percy (1978; 1980) and Mitchell and Olson (1977; 1981) 2.3.6 Language Today, English is regarded as an international language. It acts as an important and common language in the world, you can used English in every part corner of world. The statement proved by 72 of in flight-magazine around the world used English as main language. (Veronica, 2010) Although English is a universal language, but the advertiser of some countries, such as Taiwan, South Korean, and United States still prefer their local language to present the message of the advertisement. (Jaehee, J Lee, Y,J, 2009; Veronica, M, S, 2010) As global company advertises their product globally, the languages they used are vary according to the social context. They are usually ignoring the local nuance, and translate directly from their original copy. (Veronica, 2010) Communication with customers is essential in the marketing perspective. The local language can integrate with the local community effortless. In the multi cultural country such as Singapore and Malaysia, there is a diverse market opportunity for each of the races. Hence, by targeting different group of customers, the publisher have to publish different languages of magazines to better address the need and wants of the different groups of people. By publishing different languages of magazines, they can better deliver the message to their reader by the languages that they are familiar to. 2.3.7 Type of Appeal Generally, there are two type of appeal which is rational appeals and emotional appeals. In advertising, rational appeals defined as the element used to motivate consumers through information and logical arguments. (Jeon, George, Bruce, Joseph, 1999) Visual elements were coded as rational if the advertisement contained picture of the brand, before and after comparisons, product demonstrations, or comparatives portraying the competition. The use of rational appeals can be apply by reduce the uncertainly requires, distinct logical, and direct information from the communicator. (Zandpour etal. 1994) Nevertheless, emotional appeals reflect the images and feelings to mold consumers perceptions toward the brand. Among the emotional appeal are storytelling, metaphors, and aesthetics. (Jeon, George, Bruce, Joseph, 1999) Advertising appeal usage can be applied in different product types. According to Cutler and Javalgi (1993), the overall content of the advertisement can be categories into rational, emotional or both. In the past research, the authors found that advertisement for durable goods tend to presents more information than advertisement for nondurable goods. (Abernethy and Franke 1996) However, service advertisement is more emphasize on emotional appeals. (Abernethy and Butler 1992; Cutler and Javalgi 1993) In the research conducted by Golden and Johson (1983), they examined the impact of thinking versus feeling appeal in print ads on various measures of advertising effectiveness. The author defined thinking appeal as appealing to the rationality of the receiver, and feeling appeal as creating a mood and appealing to the emotions. (Golden and Johson, 1983) In this study, they concluded that the underlying reason for the popularity of thinking appeals is the rich of product information, and elicit higher purchasing intentions. (Golden and Johson, 1983) According to a research conducted by McGuire (1969), he denied the effectiveness of emotional appeal in the advertisement after directly comparing the rational and emotional appeal from the advertisement. Based on his research, neither of the rational and emotional appeal outperform of each other. The core idea behind this is that emotional message can also be rational, and vice versa 2.3.8 Product Categories Product categories in the advertisement can be divided into 22 categories. (Nelson Paek 2007) Beauty product was defined broadly, which consisted cosmetic, jewelry and clothing. In addition, special group of products such as womens apparel, perfume and cosmetic categories occupy large portion of total marketing costs. (Veronica, 2010) In the recent study, the authors classified apparel product, perfuse and cosmetics as self-image projective product. (Veronica, 2010) The targeted market segment would affect the marketing strategies applied in different market. (Veronica, 2010) In the other researches, product categories can be categories into hedonic or utilitarian element. (Crowley, 1992) Hedonic products are primarily related to sensory attributes and concentrate on consumatory effective gratification whereas utilitarian products are mainly associated with functional and non-sensory attributes and focus on fulfillment of instrumental needs. (Crowley, 1992) According to the research of Jung and Lee (2009), Korean and United Stated beauty magazines consisted a lot of body-related products than non-body related products advertisement, with a ratio 91.1 to 8.9. The body-related products include clothing, beauty product, diet services, and accessories. 2.3.9 Product origin The country of production has certain degree of influence on the consumers decision making process. Zhou (2004) provided some evidence in study that Chinese consumer is willing to pay more on the western product, mainly because of the common belief to reflex the prestige and social status. There is some opposite point of view from Nelson(2004). He stated that there is growing population who are supporting the local product and cultural identity. 2.3.10 Whitening function of the product Skin whitening product is a global trend throughout the world. There is a huge market opportunity for Europe, Asia and the United States market. (Deirdre, B, Helen, C, Mark, D, nd) According Ashikari (2005), whitening and lighten product growth rapidly in Asia which influence by the Asian wealth and growing consumer cultures. Mostly, the whitening function of product can classified to UV features, whitening effect and function in both way.UV features of product can decrease the damage and protect the skin from ultraviolet rays and long time exposure under the sun. In additional, the role of whitening effect shows the product focus on lightening complexion of womens skin, which from the yellow or darker skin color to white and fair skin color. (Johanson, 1998) The example of products with whitening effect are Kose, Za, Olay, Lancome, Nivea and Sk II, normally we can found it in shopping mall. With the trend of whiteness, a lot of companies introduce a lot of whitening and UV function of product, and then customer can kills 2 birds with one stone with the multi-functional product. 2.3.11 Degree of sun protection factor (SPF) In the market, there is a lot of cosmetic and skin care product contained sun protection factor (SPF), which can protect our skin from the direct ray from the sun. The different degrees of SPF have different functions. In the research conducted by Autier et al. (1999), they assessed the impact of the 2 different degree of sunscreen sun protection factor (SPF) of unlabeled product on the duration of sun exposure in two groups of young people. They concluded that the volunteers who used SPF 30 were exposure 25% longer than these who used SPF 10. The result of the finding is not surprising. The doubt in this research is on the basis of increased exposure, there was no difference in sunburn or skin-reddening episodes in the two study groups. 2.3.12 Origin of model Model can be classified into different ethnic groups, such as Asian (Chinese/ East Asian, Malay or Indian), Caucasian, or mixed. In the study by (Eric P. H. Li, Hyun,J.M, Kimura, J, Russell, W. B, Bahl, S, 2008; Cheng, H, Katherine, F, Shaw, P, 2005; ), authors found that most of the Asian beauty product advertisements using Caucasian model. The underlying reason is the globally recognized beauty standard. According to Goon and Craven, the popularity of Caucasian and Eurasian models reflects the postcolonial structure of commoditization and consumerism and is still influenced by a colonial past. In the other study, it also revealed 70.2% Caucasian model was used frequently in Korean advertisement to promote their product. (Jaehee, J, Lee, Y, J, 2009) This phenomenon happened because the fair skin has been aggressively marketed across Asian culture over this past decade. According to (Sean, R, 2003), white women with those characteristics such as lean, pure and radiant images are representing the feminine ideal and identification. Whiteness also presumes the ideas of purity, integrity, decency and auspiciousness. (Russell, Wilson, and Hall 1992; Sean, R, 2003) By the way, model of the advertisement always plays an important role to deliver the message to the targeted audiences and it pervasive to our daily life. The particular magazines readers will project themselves as the models appear in the magazines advertisement, which enable them to make a positive impact to them, and inevitably make a good evaluation to the product. Besides, the researchers also found that Caucasian women were more willing presented in sexual portrayals which compare with Asian women. (Cheng, H, Katherine, F, Shaw, P, 2005; Christina N. Baker1, 2005) This reason may due to the Asian women are influence by the Confucian culture and philosophy of them has not yet been prepared. (Cheng, H, Katherine, F, Shaw, P, 2005) 2.3.13 Demographics of model Age of the model of the advertisement also acts as a factor influence the consumer behavior. (Chang, C, C, 2008) People are keen to be fresh, beauty and look younger than their actual age. If the model of the advertisement is forties or old featured, then the young generation of consumer may categorized the product as not for me based on this factor. (Chang, C, C, 2008) The result analysis of Women Stereotypes Portrayed in Print Ads by Luxury Fashion Brands found that most of the young model are majority in the advertisement of magazine which is 72.7% (15 and 30 years old). (Carlos, M, M, Paloma, D, S, 2008) 2.3.14 Celebrities Used Celebrity endorsement is the growing trend in the magazine advertisement. A celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. (McCracken 1989, pg. 310). Credibility and attractiveness are the two important criteria to improve the persuasiveness of the advertisement. Hence, the companies are strike to determine the element of credibility and attractiveness to present their advertisement to public. (Kahle and Kahle 2006). Furthermore, Friedman and Friedman (1979) showed that celebrities endorsement is more eyes catching than expert or typical consumer endorsers in advertisement recall and brand name recall, in spite of the product type. In the other research also showed there are a positive effect between adolescents word-of-mouth intentions and brand loyalty among the celebrity sports athletes. (Bush, Martin, and Bush 2004) Besides, female teenagers word-of-mouth intentions are more affected by female celebrities than male celebrities, and female teenagers agree more than male teenagers that they are affected by celebrities in buying certain brands. (Bush, Martin, and Bush 2004) By applying attribution theory, Mowen (1980) used it to explain on the effectiveness of celebrity endorsement. The effectiveness of celebrity endorsement is largely correlated to the consumers willingness to understand the causal reasons for a celebrity to endorse the product. The celebrity endorsement strategy works best if consumers think that the celebrity endorses the product because the celebrity can symbolize the product, rather than the financial incentives. Mowen (1980) Furthermore, Asian celebrity perceived their success is highly related to their fair skin. (Eric, Hyun, Russel, Junko, Shalini, 2008) 2.3.15 Appearance of model Based on the research conducted by Thomas and Treiber (2000), the advertisers prefer to use gorgeous model to represent their product. It can indirectly inform the reader they can as beautiful as the model after them using the product. In the research study named Real Beauty in Advertising: Fab or Fad, appearance was the main subject. It usually used to refer the link between the usage of the particular product and the consequences after of using that product. According to the research, model likes to apply the heavy makeup, such as applied lipstick and particular perfume to become more attractiveness and appeal to public (Reichert Lambaise, 2003, p126). 2.3.16 Apparel of model There are different degree dressing of the model, however nudity of the model becomes a rising trend in the advertisement of the magazines; it also associated with the idea of sexual attractiveness. (Bridgette Desmond, nd) Generally, there are 4 categories of the nudity which are demure, suggestive, partially clad and nude. (Jaehee, J, Lee, Y, J, 2009) According to (Jaehee, J, Lee, Y, J, 2009 Reichert, T, Carpenter, C, 2004), demure dress was defined as everyday dress which included walking shorts, but excluded short-shorts or underwear. Suggestive dress defined as partially exposed the upper body, such as unbuttoned blouses or muscle shirts. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004), According to the studies conducted by scholars, Models were considered partially clad if they were shown in underwear or bathing suits. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004) Nude was represent models were holding only a towel or if the photograph was composed so that genitals were concealed. (Jaehee, J, Lee, Y, J, 2011; Carpenter, C, Reichert, T, 2004) Sex approach is more appeal to the male consumer, given the evidence that in year 2003, four out of five women who are appeared in the advertisement were suggestively dress, partially clad, or nude. (Bridgette Desmond, nd) An interesting study conducted by the Desmond, B (2008) stated that society nowadays becomes more sexually explicit and adapt with the high degree nudity level in the advertisement. Even so, there are some the magazines also prefer demure dress, since they target the wider variety of groups. (Bridgette Desmond, nd) 2.3.17 Hairstyle of model In the judgment female beauty, hair color, hair length, and hair style plays a vital role in positive rating on attractiveness. In the research of Mbure, 2009, 63.6% of models, 63.6% had long hair length, and 36.4% of model had short hair length. Besides, in the same research, the author found that 70.8% of model had straight hair and 29.2% of model non-straight hair style, such as kinky, wavy, medium curly, braided and so on. (Mbure, 2009) 2.3.18 Degree of models whitening Skin color stratification is a crucial sociological issue, which included the difference between lightness and darkness of skin tone. (Micaela, 2005) According to Hunter (2002), light skin tone works as capital to women. Moreover, it symbolizes status, educated person, and high income. Light skin tone also associated with sexual attractiveness. In her analysis, it showed that light skin of African American women represent the higher personal earnings and higher spousal status. According to the other research, the author found that prominent models were more likely prefer to be light skin tone than medium skin tone or dark skin tone. However, models minority were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Low volumes of studies emphasize on the interpretation of white beauty idea among Asian female. Meanwhile, Sahay Piran (1997) also revealed that the desire to be light skinned was higher the darker am ong South Asian-Canadian females. In the research title Comparisons of Cosmetic Advertisements: Strategies for cultural adaptation in Womens Magazines in Taiwan also shown that most models in Nong-Nong and Elle Taiwan magazines were displayed in a light skin tone; regardless whether the model was western or Asian looks. (Pu, Y, R, 2003) Furthermore, in another research also reflects that light skin tone is ideals in advertising. It were advanced using a diversify of strategies consisting the promotion of benefits related to skin lightening such as skin related (e.g. Increased moisture), emotional (e.g. Increased self confidence) and relational/social (e.g. increased attention from the opposite sex). Mak (2007) Furthermore, among 58 models, 30 models were light skinned, 16 models had medium brown skin tone (mid-point of dark and light brown) and only 9 models were dark skinned. (Mbure, 2009) 2.3.19 Most frequently shown body part Study of Carlos, M, M, Paloma, D, S, (2008) defined human body as dressed body, and the external appearance, such as hand, neck and face play an important role of the first impression while meeting someone. On the same time, different kind of body part shown in the magazines advertisement conveyed the different kind of messages that convey messages to the magazines reader. Most often, marketer emphasized certain body display based on the product categories, such as face with skin care product or upper body part with body care product. In the recent study, researchers found that the advertisement in Korea and Taiwan more focus on the models face rather than body. (Jaehee, J, Lee, Y.J, 2009) 2.3.20 Number of models Number of model in the advertisement plays crucial roles to present the product message. That is a significant relationship between th mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-84857518308859455742020-01-18T14:25:00.001-08:002020-01-18T14:25:03.952-08:00Sanitarium MarketingAssignment 1. 1 Overview and Situation Analysis ââ¬â Sanitarium evolution of marketing A brand that down any New Zealand supermarket? s breakfast cereal aisle which dominates the shelvesâ⬠¦ that is Sanitarium! Sanitarium Australia and Sanitarium New Zealand are owned and operated by Australian Health & Nutrition Association and New Zealand Health Association. The company produces over 150 products and employs approximately 1700 people in the manufacturing and distribution sites throughout Australia and New Zealand. The company is leading manufacturer of breakfast cereals, soy beverages plant based meat alternatives, , and yeast spreads.Sanitarium ââ¬â the maker of Kiwi staples Weet-Bix and Skippy Cornflakes ââ¬â has evolved into a giant of the local food manufacturing sector over the last century. They are proud to be a group of people who believe passionately in the potential of every New Zealander. The potential to be healthy: physically, mentally and emotionally. T hey believe this journey all begins with good nutrition. ââ¬Å"What you feed your body and your mind, changes theà way you feel. â⬠Sanitarium's range of healthy breakfast options not only includes Weet-Bix, which is New Zealand's favorite cereal, they also offer something for everyone in the family. for example, products like beverages, spreads and another kinds of cerealâ⬠¦ all of them focused to sell the idea to be and eat healthy. Following that conception, Sanitarium is always looking at ways of sourcing ingredients and making products on a local level, to help minimize our impact on the environment. They do care about sustainability! The commitment to sustainability don? t stop at the farm gate but covers the entire supply chain and life cycle of foods, from inception, through manufacturing, to minimization of waste and the disposal of any waste, being inclusive of all resources that they control within the supply chain.Sanitariumââ¬â¢s mission is to lead, inspi re and resource the experience of happy health living in the community. For any business, growth is a significant element of being competitive within their industry and as discussed prior Sanitarium holds the largest portion of the market. The ability to create revenue allows Sanitarium the cash flow needed to put into costs such as marketing, advertising, and development of new products and brands. Without this Sanitariumââ¬â¢s life cycle would be short as even the cereal market will not lasts forever. In this segmentation, Sanitarium marketing has been improved.The company promotes events like ââ¬Å"Theà Sanitarium Weet-Bix Kids Tryathlonâ⬠whichà is a community-based event that encourages Kiwi kids, aged from 7 until 15, to participate in a fun day out, to encourage exercises in a healthy life. There is also the program called ââ¬Å"KickStart Breakfastâ⬠à which was recently established by Sanitarium and has been recognised by Prime Minister John Key with an a ward as the ââ¬ËBest New Initiative' at the annual Prime Minister's Social Heroes Awards. These awards acknowledge businesses supporting charitable purposes as well.The company? s advertising has been always inspiring the community to make healthier food and lifestyle choices, with this proposal, Sanitarium invests a significant portion of resources into providing the community with free nutritional information and diet related advice by a team of nutritionists, receipts. All healthy information can be found in the company? s website. One of the recent marketing opportunities for Sanitarium was well done. The company had a perfect time to maximize its decade-long sponsorship in the 2011 Rugby World Cup.Rather than promote the Up;Go and Weet-Bix brands individually, Sanitarium decided on a parent-brand approach for its Game Plan campaign. However, it knew there would be an onslaught of companies jostling for in-store space and consumer attention in such a key year. The solution wa s thinking bigger, so Sanitarium had a display concept in mind that used 3. 2m goalposts in-store. They had used effective displays to demonstrating Sanitariumââ¬â¢s support for the team, and driving the sales required to meet business objectives.Another recent marketing activity, was the return of their Marmite. Sanitarium and their advertising agency Saatchi ; Saatchi made the most of Marmite's long-awaited comeback, with a Facebook countdown. Marmite (brand that is protected by trade mark laws) is back in production and supermarket shelves. A full year after it disappeared, Marmite has returned in a marketing campaign that included free jars sent to politicians and media types, recipes and a midnight supermarket opening that generated queues around the block in some centres.Sanitarium's marketing prowess could yet desert the company, however. One of the risks involved in taking the product off the shelves for a year could be that Kiwis lose the taste for Marmite ââ¬â possi bly lowering their sodium levels at the same time. Anyway, Sanitarium must continue to provide and create value in the short term and long term future and also focus on three main of areas being: product development with market demands, communication regarding products, operations, services and refocus its attention around charity and community involvement.REFERENCES Sanitarium Game Plan ââ¬â retrieved 2013 http://www. everythingmarketing. co. nz Christopher Adams article ââ¬â retrieved Jun,30 2012 http://www. nzherald. co. nz Ben Fay / News ââ¬â retrieved Mar,20 2013 http://www. stoppress. co. nz/tags/sanitarium Sanitarium News ââ¬â 2013 http://www. sanitarium. co. nz/about-us/sanitarium-news/2013 Press Release: Weetbix Tryathlon ââ¬â retrieved Jan,30 2013 http://www. scoop. co. nz mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-74308136003334229512020-01-10T10:49:00.001-08:002020-01-10T10:49:03.621-08:00Project Management and Internal Function EssayThe HRIS project is necessitated by two factors which support our business needs. One of these factors is the need to keep up with the demand for our product within the marketplace. The second factor is actualizing a business that works as hard for its employees as hard as the employees have worked for the business. Our business has increased by two fold in the last 18 months, which means that we must create a new way of doing business. As a result of this growth, we had to revamp the financial system, which has actualized its contribution through showing up as time savings achieved through automation. As a result of implementing the financial system, we received our return on investment six months earlier than anticipated. How does it get any better than that? It is with the same dedication that the HRIS project is being given life and endorsed by the stakeholders, which support this project. Description As a result of this growth, we have just completed the transition of incorporating the financial system and it has been a smashing success. This new growth demands of us that we do business a little differently now. It is our intent through this project to improve the employeesââ¬â¢ workplace and space in addition to addressing the changes that come about from expansion. There has been a marked and appreciable demand for our products over the last two years. As a result of this growth, we now require a better way of doing business. The HRIS project will take an outside and inside approach in order to create the space for transition and a better way of doing business. The approximate savings through this project would be actualized within the two quarters alone. Objective The objective for this project supports our goal of achieving a more robust production environment for our customers in addition to providing a better environment for future growth for our employees. It is our intent to support this project in the following ways: 1. Payroll will be automated and this will produce a faster and easier way for the employees to be reimbursed or to make changes to the auto pay options. 2. Our employees will be in a better position to pursue and create a career track for them that aligns with their own goals. 3. The HRIS process will allow for more transparency in hiring for those on the outside. 4. Potential employees will be able to see and apply for open positions. 5. Management will be in a better position to ensure that the potential applicants are well-qualified. 6. Additional funding now available from the implementation of the financial system can fund more research and projects to improve the workplace. Success Criteria or Expected Benefits The success criteria came from the various stakeholders and sponsors. The CEO of the company, Rory Genhardt, commissioned a project manager to spearhead the HRIS project. The project manager conducted several interviews of various stakeholders and sponsors in order to obtain measurable project objectives. The reports disseminated will include information gathered from the individual SMEs. It is this information that was used to present information to the stakeholders, sponsors and participants through reports, presentations, written, verbal and oral communications. The expert judgment provided by these various individuals was invaluable. They are outlined for the HRIS project as targets. Specifically identified from the various stakeholders of the expected benefits of the implementation of this project are the ââ¬Å"recruiting capabilitiesâ⬠and ââ¬Å"succession planningâ⬠for the CEO. Per the HR Director, ââ¬Å"vacation and sick time and sick leave linked to attendance instead of years of servicesâ⬠, in addition to ââ¬Å"tracking of certification and education requirementsâ⬠would be a benefit from the implementation. The VP of Marketing would receive benefit from the ââ¬Å"employee database and the e-formsâ⬠. The VP of Finance would be appreciative of the ââ¬Å"payroll capabilitiesâ⬠. The most beneficial aspects for the VP of Manufacturing would be the ââ¬Å"performance review management and compensation capabilitiesâ⬠. ââ¬Å"Position controlâ⬠and the ââ¬Å"recruiting capabilitiesâ⬠would be beneficial to the Plant Managers. Funding Some of the funding available for this project was generated per the information contained in the GenScoop newsletter. The CEO of GenRays states, ââ¬Å"extra savings will fuel additional growth and expansion to the company, as we are able to fund more research and projects to improve our workplace.â⬠In addition to the growth experienced from the total sales in the last quarter, GenRay is in a solid position to support funding for this project as stated by the VP of Finance with a contribution of $103,000. Should additional funding be required for this project, the Information Technology Director will be sought out as they have approximately $360,000 available for hardware and software upgrades in addition to technical staff being available for assistance. Major Deliverables The following deliverables contained in this project charter were derived from interviews with the stakeholders who said: âÅ"â" The CEO requires that commencement of the project is to begin after the W2s are issued per a request from the CEO as time is critical for the introduction of this project. The actualization of this project will create more ââ¬Å"research and projects to improve our workplace.â⬠âÅ"â" Per the executive sponsors and the CEO, there is a request to complete the project with all the system elements being functional before the year-end closing as the anticipated savings will provide company additional funding for R&D projects on the horizon. This is an internal function of the project outcome and a desired product to the end user. âÅ"â" In order to keep the project on schedule, incorporating compatible team members during the performing stage will help to keep the project running smoothly and decrease down time. This is an internal function of the project outcome. This deliverable creates a stable foundation for the commencement of the project. âÅ"â" The VP of Manufacturing requires integration of the searchable performance feature so that managers can review potential candidates who can be selected for the management program. This is an internal function of the project outcome and a desired product to the end user. The phase in the project allows for the HR, Plant Manager, VP of Finance and Marketing to have access to and use this information. âÅ"â" The Director of Human Resources requires an awareness of which team members require additional time to move through the forming, storming and norming stages. This is an internal function of the project outcome. âÅ"â" The CEO requires that the software has recruiting capabilities. The information derived will screen qualified candidates who are applying for positions. This is an internal function of the project outcome and a desired product to the end user. The phase in the project allows for management to have access to and use this information. âÅ"â" The CEO also requires an integrated computerized system, which tracks the performance review information, to include certifications, experience and educational requirements which can be used for succession planning. This is an internal function of the project outcome and a desired product to the end user. The phase in the project allows for the HR, Plant Manager, VP of Finance and Marketing to have access to and use this information. âÅ"â" The Plant Manager from Manufacturing Site 1 requires a self-serve employee database which will track and update the information on each employee. This is an internal function of the project outcome. The phase in the project allows for management to have access to and use this information. âÅ"â" The VP of Marketing requires the implementation of business forms which populate E-forms for the ease of inter-commerce for more standardized processes among the organization. This is an internal function of the project outcome and a desired product to the end user. âÅ"â" The VP of Finance requires an automated self-service payroll in order to save time and money. This is an internal function of the project outcome. âÅ"â" The Plant Manager from Manufacturing Site 1 requires analyzation of the position control of the data entered by salary, grade and job title so as to provide equitable compensation to the employees throughout the site. This is an internal function of the project outcome and a desired product to the end user. âÅ"â" The Director of Human Resources requires a capability which mines the data contained within performance review data and training records in order to ensure that the proper candidate is matched with most compatible candidate. This is an internal function of the project outcome and a desired product to the end user. The phase in the project allows for management to have access to and use this information. âÅ"â" The Director of Human Resources requires the capability of self-service of employeeââ¬â¢s information, which is then used and approved by their management in order to streamline the hiring process. This is an internal function of the project outcome and a desired product to the end user. The phase in the project allows for management to have access to and use this information. âÅ"â" The Director of Human Resources requires migration of the older databases in addition to streamlining the information received into a consolidated database to include financial, employee, vacation, benefits, training, education and certification. This is an internal function of the project outcome and a desired product to the end user. Acceptance Criteria Per the CEO of GenRays, the major acceptance criteria is, ââ¬Å"The project must be complete with all system elements functional before year-end closing.â⬠In addition to that the following criteria are: âÅ"â" The CEOââ¬â¢s acceptance is that the actualization of this project will create more ââ¬Å"research and projects to improve our workplace.â⬠âÅ"â" Per the executive sponsors and the CEO, the acceptance criteria for them is having all the system elements be functional so that the company will have additional funding for R&D projects on the horizon. âÅ"â" The CEO requires that the software have recruiting capabilities, the phase in the project allows for management to have access to and use of this information. âÅ"â" The CEO also requires an integrated computerized system, which tracks the performance review information. This phase in the project allows for the HR, Plant Manager, VP of Finance and Marketing to have access to and use this information. âÅ"â" HR requires incorporating compatible team members. This criteria creates a stable foundation for the commencement of the project. âÅ"â" The Director of HRââ¬â¢s acceptance requires an awareness of which team members require additional time to move through the forming, storming and norming stages. This is an internal function of the project outcome. This phase ensures completion of the project without personnel complications. âÅ"â" The VP of Manufacturingââ¬â¢s acceptance requires a searchable performance feature which allows for the HR, Plant Manager, VP of Finance and Marketing to have access to and use this information. âÅ"â" The VP of Marketingââ¬â¢s acceptance requires the implementation of business forms. This is an internal function of the project outcome and a desired product to the end user. âÅ"â" The VP of Finance requires an automated self-service payroll in order to save time and money. This is an internal function of the project outcome. âÅ"â" The Plant Manager from Manufacturing Site 1 requires a self-serve employee database. The phase in the project allows for management to have access to and use this information. âÅ"â" The Plant Manager from Manufacturing Site 1 requires analyzation of the position control of the data entered by salary, grade and job title. This is an internal function of the project outcome and a desired product to the end user. âÅ"â" The Director of Human Resources requires a capability which mines the data. This is an internal function of the project outcome and a desired product to the end user. The phase in the project allows for management to have access to and use this information. âÅ"â" The Director of Human Resources requires the capability of self-service of employeeââ¬â¢s information. The phase in the project allows for management to have access to and use this information. âÅ"â" The Director of Human Resources requires migration of the older databases. This is an internal function of the project outcome and a desired product to the end user. mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-13189692085599665192020-01-02T07:13:00.001-08:002020-01-02T07:13:03.758-08:00The Industrial Revolution Was A Right Place At The Right The Industrial Revolution was a right place at the right time opportunity. For many years and even decades Europe was in constant turmoil or war. The Industrial Revolution happened to arise from England a nation mostly at peace in comparison to the rest of Europe during the time the Industrial Revolution was happening in England. This allowed for free time and time for innovation ingenuity and inventions to happen. This time of peace within England led to prosperity and invention. During times of peace as seen many times throughout history prosperity and innovation forms to usher in turning points. The Industrial Revolution was arguably the biggest turning point in history after the Renaissance. Many things went in to creating theâ⬠¦show more contentâ⬠¦The next question is who was responsible for this invention that would make such a splash in the stagnant pool of European innovation. There are a couple men responsible for it. The first person to mention is ââ¬Å"Thomas Newcomen who invented a simple engine that used steam to pump water out of coalmines in1708.â⬠With this creation it seemed as though the work needed to be done would be minimized for man and put more work on the engine and machines it ran. Well this engine worked well enough during its primitive days but wouldnââ¬â¢t last long before maintenance needed to be done to it since the high temperatures would cause the engine parts to overheat. While this was a problem there was a second man that expanded upon Newcomenââ¬â¢s invention. The man responsible for making the steam engine last longer and remain in service without as frequent of maintenance was a man by the name of James Watt (1736-1819). The major invention from James Watt that turned the steam engine into a more efficient machine was the steam cylinder in 1765. ââ¬Å"How he did it was that he added a second cylinder or chamber. The steam would be sucked out of the piston chamber and into the new cylinder, cool off, condense, and thus form a vacuum that used atmospheric pressure to move the piston. Meanwhile, the cylinder with the moving piston remained hot as another injection of steam entered.â⬠With this invention the steam engine could be ranShow MoreRelatedNon-Political Revolutions734 Words à |à 3 Pagesbeen revolutions that have affected the world in many different ways. There is two kind of revolutions political revolutions ,that are changes to the government, and non political revolution, that are intellectual, economic or social changes. The non political revolutions are important because they had shaped the way we all think, act and work in the actuality. 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While the Industrial Revolution was a great turning point in the history of mankind, it led mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-79726055127572059412019-12-25T03:40:00.001-08:002019-12-25T03:40:03.328-08:00Essay on Different Modern Ideologies - 526 Words Functionalism: Functionalists believe society has a common culture; they focus on consensus which is agreement. They believe that key institutions such as family, government etc. help society work well. Its belief in the same values, they look at society and explain it as a system, they want to know what contributes to society as a whole. They look at the key institutions as the human body and believe these institutions help society to function. They present an overly harmonious picture of society. Marists regard functionalists as severely underestimating the degree of conflict in society. Interactionists raise issues about individual; action and choice they view functionalists as too deterministic. Marxism: Marxists believe theâ⬠¦show more contentâ⬠¦Marxism itself has been described as a one dimensional theory. Marx has been criticised for the priority he gives to economic factors, Marx underestimated the growth of the middle class,. Feminism: There are different types of feminism, but in general feminists believe that women should have equal rights to men. They see important aspects of society as ââ¬Ëpatriarchalââ¬â¢ ââ¬â male dominated, feminists have fought to change things for women and they see different ways of doing this e.g. campaign for changes in the law and new social policies. Overall there have been legal changes that have benefited women. Interactionists: Focus on individual interpretations, how you interpret things are different not everyone is the same. It sees action as meaningful to the people involved, they focus on the definition of the situation, they examine how things come to be defined and interpreted the way they are, some of them are interested in the way that some groups are labelled and how that label has an impact on the individual. However Interactionists are criticised for ignoring the historical and social settings in which interaction takes place, not everybodyââ¬â¢s interpretations are given the same validity, and with regard to labelling critics argue that not everyone goes along with the label, some people may resist. Post Modernism: Donââ¬â¢t think itââ¬â¢s possible to make judgements;Show MoreRelatedCommunism Of The Vietnam War And The Cold War1181 Words à |à 5 PagesCommunism is an ideology that has a very long history more than one-third of the globe. This ideology is followed by Russia, Cuba, Laos, China, North Korea, and Vietnam. This ideology is the source of many revolutions and conflicts throughout the history likes the English Civil War, the Bolshevik Revolution, the Vietnam War, the Korea War and the Cold War. However, what makes Communism different from other ideologies is its origin, its policy, and its effects on the poor and the working class. CommunismRead MoreConservatism Vs. Classical Liberalism859 Words à |à 4 Pagesthe ideology that society thought would best protect individual liberties. Conservatism and classical liberalism often resemble each other in social and political ideas and ways of thinking. There are many factors that contribute to this resemblance between the two ideologies. Conservatism in the United States so often resembles classical liberalism because of the similarity in the beliefs of government restrictions and regulations. Before explaining how classical liberalism resembles modern dayRead MoreOthello, By William Shakespeare1218 Words à |à 5 Pagesprejudice and racial ideologies are evident in Othello by William Shakespeare. Although racism was not fully formed at this moment in history, Othello can be interpreted as a representation and an exploration of this shift in ideology. In the past, before this change toward racial differences, religion was the major segretory factor in signifying prejudice towards certain religious groups primarily Islam as a threat to European Christians. Although modern racial ideologies are mostly influencedRead MoreModern Family : Do Not Push And Marco Polo1455 Words à |à 6 PagesIntroduction Modern Family TV shows have been a very popular comedy series, which introduced a show that sounds like an attempt to portray a more ââ¬Å"Modernâ⬠contemporary view of American families. In both shows I watched: ââ¬Å"Do Not Pushâ⬠and ââ¬Å"Marco Poloâ⬠. Modern Family deals with the traditional family as portrayed by the Dunphys with a mom, dad and three children; a homosexual family with one adopted daughter, the Printhett-Tuckers and a mixed marriage family with one child, the Pritchetts, an olderRead MoreThe Evolution Of Comedic Self Representation Of Minorities Essay1543 Words à |à 7 Pagesto catch up with the modern day society. Some of these include the humor, the topics discussed and also epithets. Over the years many comedians have emerged from ââ¬Ëthisââ¬â¢ group of minorities and have played a major factor in the evolution of comedy itself and how the different minorities have evolved from being quiet to playing a great part in show casing their lifestyle. Compared to the past, there has been a great change in comedy from the old times of Dick Gregory to the modern times of Aziz AnsariRead MoreIslamââ¬â¢S Nationalism, Ethnicity, And Religion . Since The1469 Words à |à 6 PagesNevertheless, Islamââ¬â¢s theories and ideologies regarding nationalism, religion, and ethnicity are different compared to most. Christianity is one of the biggest and most known religions in modern day. However, if we compare the two we can see that they are different, but similar in many aspects and backgrounds. Comparing the two will entail a better understanding on the importance, impact, and approaches that one can pursue to better define Islam and Christianityââ¬â¢s impact in modern day. First, understandingRead MoreBeyonce As A Mediated Symbol1524 Words à |à 7 Pagesempowerment and beauty. Beyoncà ©, as a powerful and renowned black woman, alters the pre-existing hegemonic ideology of ââ¬Å"white maleâ⬠equaling power and success in American society. In doing so, she also reinforces the more modern concepts of this Post-Fordist society by ââ¬Å"keeping different from the Jonesââ¬â¢Ã¢â¬ . Though some sources disagree, this essay will argue that because of societyââ¬â¢s hegemonic ideology surrounding what constitutes power and the ââ¬Å"ideal womanâ⬠, Beyoncà © has become a revolutionary symbol representingRead MorePopular political Ideologies in the 20th Century: A brief Study of popular 20th Century political trends.1367 Words à |à 6 PagesPOLITICAL SCIENCE 101 Popular political Ideologies in the 20th Century A brief Study of popular 20th Century political trends. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] ââ¬Æ' Political ideologies (P.I) have existed since the dawn of human Civilization; they have been fought over, discreditedRead MoreThe Manifesto Of The Communist Party Essay1526 Words à |à 7 PagesCommunist Manifesto. Marx was the principle author, while Engels was mainly focused on editing and assisting. The Communist Manifesto was originally published in London in 1848. The book is one of the most widely read and most influential documents of modern socialism. It is also known to be the systematic statement of the philosophy that has come to be known as Marxism. Marxism itself is known as the main philosophy around Communism and has been adopted by some systems of government and society throughoutRead MoreHow Does Idealogy Shape Societies?1285 Words à |à 6 PagesIdeology Shaped Society Actions are built on thoughts and beliefs. People act on what they believe in and this produces physical and mental results of all kinds. A society with a religion basis, a society with a governmental rule: all basic ideologies that are regarded as important factors that shape a nation. Ideology shapes society through a collaboration of common beliefs that unify a group that later determines how the society functions. Religion was a basic concept in which shaped society mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-62406014988447793352019-12-16T23:30:00.001-08:002019-12-16T23:30:02.966-08:00The Army and the Air Force Essay - 1495 Words The Army and the Air Force have many similarities and differences, some of the similarities are the troopââ¬â¢s dedication, diversity, and patriotism, and some of the differences are the way each branch trains, their respective customs, and quality life. As a Soldier in the Army, with many friends in the Air Force, it is easy for me to see the many similarities and differences between the two military branches. Both the Army and Air Force have troops who are dedicated to both the work they do for the military, as well as the military branch they serve. Army and Air Force personnel must wake up early every weekday, to include weekends at times, in order to work long hours to serve and protect the Nation. Army and Air Force personnelâ⬠¦show more contentâ⬠¦The Air Force focuses mainly on training troops technical knowledge to be proficient at their jobs, and provides combat training only when Air Force personnel are put on orders to deploy to a combat zone. Soldierââ¬â¢s go to training sites frequently and stay for weeks at a time to train with scenarios comparable to missions the military has seen in previous battles, or believe may happen in future battles fought. When the Army trains with the aforementioned scenarios, soldiers must carry their assigned weapons, either an M16A2 rifle, an M4 rifle, or an M9 pistol. When soldiers go through the scenarios, they are required to fire their assigned weapon in order to train with, and become comfortable with those weapons. Air Force personnel train with similar scenarios, but only when given orders to deploy. At times, Air Force personnel will train with Soldiers, deploy to the same combat zone, and work as a joint force togethe r. Soldiers do not only receive combat training, but soldiers also receive technical training to be proficient at their job. It is customary for soldiers to be mentally and physically tough, in fact, the slogan for the Army is: ââ¬Å"Thereââ¬â¢s strong, then thereââ¬â¢s Army strong.â⬠Soldiers are taught to never show weakness and to give off the perception of a hard-core fighter. In order to achieve the toughness of a hard-core fighter, a soldier is yelled at and treatedShow MoreRelatedThe Army And Air Force Exchange Service1677 Words à |à 7 Pages BACKGROUND Background: The Army and Air Force Exchange Service (AAFES) is a business with a history imbedded in the US Army and Air Force for over 120 years. AAFES initially started with a General order creating 46 stores for soldiers to use in 1895. AAFES has continued to grow and expand its influence throughout the last 120 years into a global business, with a direct mission to support the Soldiers, Airmen, Marines, and Sailors through their companyââ¬â¢s mission and vision for the futureRead MoreCanadian Army, Royal Canadian Air Force, And Canada1023 Words à |à 5 Pagessuccessfully capitalized on its physical environment filled with vast and rich amounts of natural resources lead the nation to be one of the worldââ¬â¢s richest nations. Overall the Canadian Forces consist of the Canadian Army, Royal Canadian Navy, Royal Canadian Air Force, and Canada Command. All the forces together as a whole are currently ranked 14th worldwide. Canadaââ¬â¢s military history stretches as far back as the early 1600ââ¬â¢s, which was made up of mainly French settlers. It began when SamuelRead MoreThe Eruption Of The Korean War Era1671 Words à |à 7 Pagesand the Army were very limited in their capabilities, acquisitions of aircraft, laws in place, and industry could not keep up with the demand. These limitations ultimately were overcome because the need was required during the war. Army Aviation saw expansions of their force structure and how operations were conducted on the battlefield. The Aviation Center at Fort Rucker, Alabama was created to train Army aviators in flight training as well as develop a standard for Aviation a cross the force. BureaucracyRead MoreThe History of the United States Air Force Essay533 Words à |à 3 PagesThe United States Air Force is a dedicated and effective establishment, and has been a great advantage in protecting the United States during numerous wars. It all started on August 1, 1907, General James Allen, Cheif Signal Officer or the U.S Army created and established the Aeronautical Division. He entrusted this organization with All matters pertaining to military ballooning air machines and related subjects. (Creation) Allen then put in command, Captain Charles D. Chander who was assistedRead MoreDescriptive Essay : Apples And Oranges1748 Words à |à 7 Pagescomparing and contrasting, the phrase ââ¬Å"apples and orangesâ⬠might come to mind. I thought about using apples and oranges, but in the end I chose to stick with what I know. I chose the age old sibling rivalry of the military, or more specifically, the Army and the Airforce. Being a part of an organization in the military is always going to cause you to be biased against the others. You believe that your branch is best, due to the pride that you feel from being a member of it. There has been many anRead MoreStrategic Leadership Of Operation Husky1543 Words à |à 7 Pageswere average in their integration of the joint Allied force. The Allied Force Commander, General Eisenhower, and the 15th Army Group Commander, General Alexander, failed to apply mission command and specifically the elements of commanderââ¬â¢s intent, mutual trust, and understanding. Furthermore, the Allied Force Headquarters, and specifically the air component commander, Air Chief Marshal Tedder, poorly integrated the air component into the joint force. Though Operation Husky is considered an importantRead MoreThe Department Of Defense ( Dod )1538 Words à |à 7 PagesDefense (DOD) must decide how to rebalance the armed forces general force structure to meet future challenges and opportunities in an austere fiscal environment. The general force structure and capabilities of Joint Force 2020 necessary to adjust the force based on current strategic direction and fiscal constraints is a smaller, efficient, adaptable and integrated joint force. The 2014 Quadrennial Defense Review (QDR) emphasizes US military forces will evolve and remain modern, capable, and ready whileRead More The Court Martial of Billy Mitchell Essay510 Words à |à 3 PagesThe Court Martial of Billy Mitchell General William ââ¬Å"Billyâ⬠Mitchell of the U.S. Army ââ¬â Air Corp was a forward thinking officer who saw a need for the military to create an Air Force as a separate branch within the military structure. General Mitchell could foresee that technological advances would make air warfare an integral part of combat power in future operations. The military heirarchy, however, did not agree with his assessment. The heirarchy of the military put limitations on his abilitiesRead MoreCharacteristics Of Command And Control1540 Words à |à 7 Pagesendorsement for a command and control structure with the appropriate level of synergy and a single commander focused at the operational level. Command and control ââ¬Å"is the exercise of authority and direction by a commander over assigned and attached forces.â⬠The expectation of a commander is to understand the military requirements, visualize the end state, map out the operations, and assess the progress. An alignment with these expectations will chart the pathway to a successful mission. The followingRead MoreP4 Describe, with Examples, the Impact of Government Policies on Different Public Services.906 Words à |à 4 Pagesexamples, the impact of government Policies on different public services. British army The government will take cuts from the amount of power the British army has, this means that the army would have limited amount they can do to win wars and help other countries with their problems. The British Army presence in Germany will end by 2020 this means that The Basing Plan sets out the location changes for the Army and also confirms the drawdown of all units from Germany by 2020. The plan has transitioned mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0tag:blogger.com,1999:blog-1462190406343031462.post-71039490789074595972019-12-08T20:11:00.001-08:002019-12-08T20:11:04.072-08:00Insomnia (1650 words) Essay Example For Students Insomnia (1650 words) Essay InsomniaInsomnia is a common sleep disorder that plagues millions of people around the globe by not allowing them to sleep. Its severity can range between a couple of days to a couple of months, and is curable in most cases. In any given year, about one-third of all adults suffer from insomnia (Hendrickson 1). Insomnia itself is not a disease, but a symptom of an underlying mental or physical condition of the person. There is not a strict definition for insomnia, but it could be narrowed down to: a person not being able to sleep, having difficulty falling to sleep, or having trouble staying asleep. Medications are available for the treatment of insomnia, but they should not be used on a regular basis. Some thirty-five to forty-five percent of people witness serious bouts of insomnia at some point in their lives, but of that percentage, fewer than twenty-three percent actually seek treatment for the problem (Brogan 2). 1There are a wide variety of causes for insomnia, but most experts estimate that three fourths of all cases are psychological (Insomnia 1). One-third to half of all patients with chronic insomnia has an underlying psychiatric illness. Another ten to fifteen percent have a drug or alcohol abuse problem (Hendrickson 1). One of the most common cause of insomnia is stress, which can be defined as mental or physical tension, as well as the inability to relax (Hauri 92). Anxiety and is also a common cause common. After having high anxiety, many people recover their normal sleep rhythm spontaneously, but other become depressed and develop chronic insomnia (Winter 1). Some insomniacs have trouble sleeping due to an injury or near death experience that happened because they were drowsy. One sleepless night can cause a chain reaction of depression and exhaustion because the next night you might be worried about sleeping and will soon develop chronic insomnia. Many insomniacs try to hard to go to sleep. 2They lie awake with thoughts buzzing around in their head making it difficult to fall asleep. Many people who experience insomnia become frustrated, making it even more difficult to fall asleep. After a while insomniacs begin to anticipate bad nights, which makes the condition worse. Of the physical causes, alcohol, cigarettes, and caffeine are the most common. Alcohol may make you fall asleep faster since it is a depressant, but it makes you sleep less soundly and you awake more frequently during the night. Nicotine and caffeine are both stimulants that cause you not to feel sleepy, thus causing you not to sleep well. Caffeine is commonly found in coffee, sodas, and tea (Appendix B). Since caffeine can stay in your body for up to twenty hours, a cup of coffee in the morning or a soda at lunch may greatly affect your sleeping. Caffeine is also found in chocolate and most chocolate products (Appendix A). Eliminating caffeine from your diet could solve your sleep problem even if your insomnia set in without increasing your caffeine intake. 3Going without caffeine in your system will give you more restful sleep and you will feel more energized with less sleep (albert 88). It may seem logical to have a large dinner late in the evening since a heavy meal makes you drowsy, but it makes your digestive system work hard, which can keep you up at night (Hauri 120). Many insomniacs do not realize that sleep is a twenty four-hour system. What you do during your sleep affects your daytime, and what you do during the day affects your sleep. Your sleeping life and your waking life are one, so many factors during the day, and many factors during the night can cause insomnia. .uf0472790dcd344b6976c8d56143a4e24 , .uf0472790dcd344b6976c8d56143a4e24 .postImageUrl , .uf0472790dcd344b6976c8d56143a4e24 .centered-text-area { min-height: 80px; position: relative; } .uf0472790dcd344b6976c8d56143a4e24 , .uf0472790dcd344b6976c8d56143a4e24:hover , .uf0472790dcd344b6976c8d56143a4e24:visited , .uf0472790dcd344b6976c8d56143a4e24:active { border:0!important; } .uf0472790dcd344b6976c8d56143a4e24 .clearfix:after { content: ""; display: table; clear: both; } .uf0472790dcd344b6976c8d56143a4e24 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf0472790dcd344b6976c8d56143a4e24:active , .uf0472790dcd344b6976c8d56143a4e24:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf0472790dcd344b6976c8d56143a4e24 .centered-text-area { width: 100%; position: relative ; } .uf0472790dcd344b6976c8d56143a4e24 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf0472790dcd344b6976c8d56143a4e24 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf0472790dcd344b6976c8d56143a4e24 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf0472790dcd344b6976c8d56143a4e24:hover .ctaButton { background-color: #34495E!important; } .uf0472790dcd344b6976c8d56143a4e24 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf0472790dcd344b6976c8d56143a4e24 .uf0472790dcd344b6976c8d56143a4e24-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf0472790dcd344b6976c8d56143a4e24:after { content: ""; display: block; clear: both; } READ: Endangered species 3 EssayThere are many ways to tell if you or someone you know is suffering from insomnia. The symptoms can be broken into two main groups: daytime symptoms, and nighttime symptoms. The daytime symptoms of insomnia and sleep deprivation are similar. The daytime symptoms of insomnia are drowsiness or fatigue, and the difficulty to concentrate. If you feel fatigued on a daily basis it could mean you are suffering from insomnia, or just not getting enough sleep at night. 4Not getting enough sleep is also referred to as sleep deprivation. If you are an insomniac, you always feel drowsy during the day, which is extremely dangerous. Driving a car or operating heavy machinery while you are drowsy cause serious injury or death. Sleep loss leads to twenty-five thousand deaths and 2.5 million injuries on the road and elsewhere every year (Why Rest 2). While the daytime symptoms of insomnia and sleep deprivation are similar, the nighttime symptoms are extremely different. Those who do not get enough sleep fall asleep quickly with great ease. Insomniacs cannot get to sleep very easily. No matter how hard they try to sleep, insomniacs lie awake but motionless for extended periods throughout the night. Many people become frustrated with their loss of sleep, which worsens their condition (Hendrickson 1). According to Brogan, for the insomniac ââ¬Å"everything about sleep is a battle ground, the experience becomes a cue for emotions.â⬠There are three main types of insomnia, each varying in length. There are also other types of insomnia, but they arenââ¬â¢t as common. 5Anxiety or being overly excited commonly causes it transient insomnia last one to three days. Nearly everyone suffers from transient insomnia sometime in their lives. Whether it is caused by anxiety over a project that is due, or being extremely exited about somet hing. Transient insomnia is very common for children on Christmas Eve. Short-term insomnia lasts from four nights to three weeks. Short-term insomnia is often caused by stress, a problem in your life, or medication you may be taking. Short-term insomnia that is not treated may easily develop into chronic insomnia. Chronic insomnia is insomnia that lasts more than three weeks. Frustration over loss of sleep, or a mental or physical condition commonly causes chronic insomnia. People who travel to places with high attitudes sometimes experience difficulty falling asleep or staying asleep. This problem appears to be related to changes in breathing that occur at altitudes above thirteen thousand feet (Zammit 111). Rebound insomnia occurs when withdrawal from a sleeping pill takes place (Hendrickson 1). 6Nearly all types of insomnia can be cured, but many sufferers make the mistake of trying to cure their insomnia, not the cause of it. The first step in curing insomnia is finding out what the cause of it is. Most insomniacs cannot completely cure insomnia on their own and need the help of a physician. According to Plato, ââ¬Å"the greatest mistake in the treatment of diseases is that there are physicians for the soul, although the two cannot be separated (Albert 87).â⬠Using herbs or natural materials are much safer than medications. Herbs do not make you feel groggy in the morning the way sleeping pills do. The supplements that can be taken to improve your sleeping are calcium, magnesium, vitamin B, and vitamin B6. If there is no allergy to dairy products, a glass of warm milk before bed provides relaxation (Baar-Shalom 1). Herbs that may help you fall asleep include: chamomile, hops, passion flower, skull cape and valerian (Baar-Shalom 1). Herbs should be taken thirty minutes before bedtime. 7Some helpful tips to help you sleeps are to create a comfortable sleep environment, get some exercise, stop worrying, and establish a sleep routine (Zammit 73). Medications are available to help you sleep, but they do not always cure insomnia. Many sleep medications contain barbiturates. Which are also considered to be ââ¬Å"street drugsâ⬠and are addicting (Insomnia 1). Using low dosages of medications is healthier and overall better for you (Hendrickson 1). Physicians advise that sleeping pills should be taken for no more than two to three weeks at a time (Insomnia: Good Nights 3). A lot of people try melatomine to go to sleep, but a melatomine is a hormone of the body clock, not a hormone of sleep. ââ¬Å"It tells your body what time it is. If you are used to going to sleep at night, youââ¬â¢ll sleep. But if you are used to staying up anxious, youââ¬â¢ll stay awake and fret (Brogan 1).â⬠Also, physicians are unsure of the long term affects on th e body of taking melatomine, so it is advised not to take it (Insomnia: Good Nights 3). .u51a7e0b29f05ec357c655f567c618f61 , .u51a7e0b29f05ec357c655f567c618f61 .postImageUrl , .u51a7e0b29f05ec357c655f567c618f61 .centered-text-area { min-height: 80px; position: relative; } .u51a7e0b29f05ec357c655f567c618f61 , .u51a7e0b29f05ec357c655f567c618f61:hover , .u51a7e0b29f05ec357c655f567c618f61:visited , .u51a7e0b29f05ec357c655f567c618f61:active { border:0!important; } .u51a7e0b29f05ec357c655f567c618f61 .clearfix:after { content: ""; display: table; clear: both; } .u51a7e0b29f05ec357c655f567c618f61 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u51a7e0b29f05ec357c655f567c618f61:active , .u51a7e0b29f05ec357c655f567c618f61:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u51a7e0b29f05ec357c655f567c618f61 .centered-text-area { width: 100%; position: relative ; } .u51a7e0b29f05ec357c655f567c618f61 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u51a7e0b29f05ec357c655f567c618f61 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u51a7e0b29f05ec357c655f567c618f61 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u51a7e0b29f05ec357c655f567c618f61:hover .ctaButton { background-color: #34495E!important; } .u51a7e0b29f05ec357c655f567c618f61 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u51a7e0b29f05ec357c655f567c618f61 .u51a7e0b29f05ec357c655f567c618f61-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u51a7e0b29f05ec357c655f567c618f61:after { content: ""; display: block; clear: both; } READ: Rainforest Depletion Essay8I have learned a great deal about insomnia and what causes it. I have learned how to prevent it and what is needed to treat it. Doing research on insomnia has helped me learn more about sleep in general and what the consequences of sleep deprivation are. By knowing finding out the different stages of sleep and their importance, I can better understand why my body feels the way it does. Whether I am drowsy or wide awake, I now know exactly what the cause is. When someone thinks they canââ¬â¢t go to sleep, they wonââ¬â¢t. It is imperative to go to bed clear minded if you want to get a good night sleep. Finding out information and helpful tips for insomnia will be very useful to me when I or someone I know experiences insomnia. I can use my knowledge that I acquired in diagnosing the type of insomnia that is occurring and what steps are needed to treat it. The common sleep disorder than prevents people from going to sleep is called insomnia. Insomnia has different levels of severity and is curable for most people who suffer from it. 9Of the millions of people that are plagued with insomnia every year, with good sleep hygiene and a little patience, nearly all of them can be cured. Once you get over the fear of insomnia, the disorder can be very easily overcome. Psychology Essays mildredjohnsthttp://www.blogger.com/profile/12288195339205847921noreply@blogger.com0